# Company-Touring Drones This GE Campaign Shares a Behind-the-Scenes View from a Drone By Laura McQuarrie | Published 2015-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/view-from-a-drone References: [practicalecommerce](http://www.practicalecommerce.com/articles/91805-8-Brands-That-Live-Stream-Video-for-Innovative-Marketing) & [youtube](https://www.youtube.com/watch?v=-ufHtNeBfjg) Over the course of #DroneWeek, [GE](https://www.trendhunter.com/trends/made-for-this) took to Periscope to share a livestreamed view from [a drone](https://www.trendhunter.com/trends/hoverair-x1-pro). The drone itself featured a number of custom fittings and features, including a custom logic board, landing gear, flying software and even a 3D-printed camera mount. Together, these components were used to take GE followers on a behind-the-scenes tour of five GE facilities over the course of five days. Fans were able to interact with the brand using either the @GeneralElectric and @GEDronePilot [Twitter](https://www.trendhunter.com/trends/made-for-what-youre-made-of) accounts. Beyond giving people an intimate look into the world of GE, through Periscope, social media users were also able to watch the drone go on a journey go from coast to coast as it moved to each new facility. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Drone Tours:** Using drones for tours can provide a unique and engaging behind-the-scenes view, disrupting the traditional tour industry. - **Custom Drone Development:** Designing and developing custom drones with unique features and capabilities can differentiate a business and disrupt the drone industry. - **Livestreamed Drone Content:** Livestreaming drone footage on social media can provide an innovative and interactive way for businesses to connect with audiences and disrupt the content creation industry. ### Sectors Adopting This - **Tourism:** The use of drones for tours can disrupt the traditional tour industry, providing a unique and engaging experience for tourists. - **Drone Manufacturing:** The development of custom drones with unique features and capabilities, such as those used by GE, can differentiate and disrupt the drone manufacturing industry. - **Social Media Marketing:** Livestreaming drone footage on social media can provide an innovative and interactive way for businesses to connect with audiences and disrupt the marketing industry. ## Related on Trend Hunter - [Storytelling Drone Experiences](https://www.trendhunter.com/trends/antigravity-drones.md) - [Multi-Mode Camera Drones](https://www.trendhunter.com/trends/multimode-camera-drones.md) - [Water-Based Entertainment Drones](https://www.trendhunter.com/trends/arivia-watersurface-drone.md) - [Collaboration Concept Photography Drones](https://www.trendhunter.com/trends/dji-x-gopro-fpv-cncpt.md) - [Drone-Equipped Electric SUVs](https://www.trendhunter.com/trends/byd-and-dji.md) - [Social Media Video Drones](https://www.trendhunter.com/trends/snap-pixy.md) - [Large-Scale Drone Lightshows](https://www.trendhunter.com/trends/drone-lightshow.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Drone-Created Gingerbread Light Shows](https://www.trendhunter.com/trends/gingerbread-village-in-the-sky.md)