# Sweetened Condensed Milk Yogurts Baba's Vietnamese Yogurt is Smooth and the Right Amount of Sweet By Laura McQuarrie | Published 2026-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vietnamese-yogurt References: [newhope](https://www.newhope.com/newtopia-now/17-cutting-edge-brands-to-meet-newtopia-now-thrive-neighborhood) & [babayogurt](https://babayogurt.com/product-info/)  Vietnamese coffee has earned a global reputation for its intensity and sweetness, but Vietnamese yogurt, also made with sweetened condensed milk, remains a largely undiscovered gem outside of Vietnam, and Baba Yogurt is out to change that. Originated in the 1800s in Vietnam from a traditional French recipe, Vietnamese yogurt sees whole milk replaced with sweetened condensed milk for a richer texture and a sweeter taste that [kids in particular love](https://www.trendhunter.com/trends/biokul-to-go), and all ages can appreciate. In small batches, Baba crafts [creamy, smooth, sweet Vietnamese yogurt](https://www.trendhunter.com/trends/banana-cream-pie) without artificial flavors, sweeteners or growth hormones, for a recipe that's ready to savor on its own, or enhanced with flavors or toppings of choice—like grains, fruits or spices. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 67% | Activity: 70% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Condensed Milk Yogurts:** Sweetened condensed milk introduces a richer dairy profile that creates white space for premium yogurts positioned between breakfast staples and indulgent desserts. - **Vietnamese Flavor Discovery:** Global interest in Vietnamese food culture gives lesser-known staples like yogurt room to become differentiated products in mainstream refrigerated aisles. - **Clean-label Sweetness:** Naturally sweet, simple-ingredient formulations reflect a growing preference for treats that feel nostalgic, kid-friendly, and less dependent on artificial additives. ### Sectors Adopting This - **Dairy Products:** The yogurt category is increasingly receptive to regional recipes that reshape texture, sweetness, and occasion-based consumption beyond conventional Greek or probiotic formats. - **Specialty Foods:** Small-batch cultural foods offer retailers distinctive assortment value as consumers seek authentic products with clear origin stories and premium cues. - **Children's Snacks:** Creamy, mildly tangy dairy treats with familiar sweetness present new possibilities for lunchbox-friendly snacks that balance indulgence with perceived simplicity. ## Related on Trend Hunter - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Coffee-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/vietnamese-coffee-puffcorn.md) - [Ready-To-Drink Vietnamese Coffees](https://www.trendhunter.com/trends/readytodrink-vietnamese-coffee.md) - [Specialty Vietnamese Coffees](https://www.trendhunter.com/trends/specialty-vietnamese-coffee.md) - [Soju-Infused Vietnamese Coffees](https://www.trendhunter.com/trends/hard-vietnamese-coffee.md) - [Durian Coffee Drinks](https://www.trendhunter.com/trends/durian-coffee.md) - [Vietnamese Coffee Pouches](https://www.trendhunter.com/trends/vietnamese-coffee-pouches.md) - [Premium Beverage Counter Concepts](https://www.trendhunter.com/trends/bambu.md)