# Specialty Vietnamese Spices Vân Vân is an AAPI-owned Business Specializing in Vietnamese spices By Lima Kalim | Published 2024-07-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vietnamese-spice References: [getvanvan](http://getvanvan.com/)  Vân Vân is an AAPI-owned business specializing in [Vietnamese spices](https://www.trendhunter.com/trends/byadgi). It offers terroir-driven spices and herbs sourced from different regions in Vietnam, with each spice ranging from $8-11 or $53 for a variety pack. The company aims to make authentic [Vietnamese-inspired dishes](https://www.trendhunter.com/trends/pinch-dab-dash) more accessible and approachable for home cooks and food enthusiasts. One popular Vietnamese dish is Dưa Chua ([Vietnamese Pickled Mustard Greens](https://www.trendhunter.com/trends/nam-prik-pao)). The combination of Northern Mountain Garlic and Coastal Purple Shallot creates a well-balanced tangy and salty flavor. In addition, Northern Mountain Garlic and Sparrow Ginger further enhance the taste of Gà Kho Gừng (Ginger-Braised Chicken), and Vân Vân’s Northern Mountain Garlic and Coastal Purple Shallot are the perfect accompaniment for Thịt Kho Trứng (Braised Pork Belly & Eggs). Image Credit: Amanda Pham ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 28% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Regional-spice Expertise:** The emphasis on terroir-driven spices highlights the growing consumer interest in regional authenticity and unique flavor profiles. - **Aapi-owned Businesses:** Supporting AAPI-owned businesses like Vân Vân emphasizes the importance of cultural representation and diversity in the culinary market. - **Home-cooking Innovations:** The availability of region-specific Vietnamese spices caters to the elevated demand for authentic, home-cooked international dishes. ### Sectors Adopting This - **Specialty Food Markets:** The rise of terroir-driven Vietnamese spices opens new possibilities in the niche segment of specialty food products targeting gourmet home cooks. - **Cultural Cuisine Retailers:** Cultural cuisine retailers can expand their offerings with authentic and region-specific spices to tap into the market's growing thirst for culinary diversity. - **Online Culinary Education:** With authentic Vietnamese spices becoming more accessible, online culinary platforms have the chance to enhance their curriculum with specialized international cooking courses. ## Related on Trend Hunter - [Authentic Vietnamese Spice Brands](https://www.trendhunter.com/trends/vn-vn.md) - [Essential Vietnamese Spices](https://www.trendhunter.com/trends/vietnamese-spices.md) - [Vietnamese Pantry Kits](https://www.trendhunter.com/trends/pantry-kit.md) - [Vietnamese Hot Sauce Sets](https://www.trendhunter.com/trends/rude-mama.md) - [Vietnamese-Style Pickled Veggies](https://www.trendhunter.com/trends/wildvine-banh-mi-medley.md) - [Authentic Indian Spices](https://www.trendhunter.com/trends/authentic-indian-spices.md) - [Vietnamese-Cajun Sauces](https://www.trendhunter.com/trends/asian-cajun-cowboy.md) - [Southeast Asian Sauce Kits](https://www.trendhunter.com/trends/southeast-asian-sauce-kits.md) - [Limited-Edition Vietnamese Chocolates](https://www.trendhunter.com/trends/dark-chocolate-bar-1.md)