# Bold Text Vino Branding Viet Huynh Uses Engaging Typography for His Redesign of JAQK Wine By Susan Keefe | Published 2012-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/viet-huynh References: [lovelypackage](http://lovelypackage.com/student-work-viet-huynh/) & [behance.net](http://www.behance.net/viethuynh) Design student Viet Huynh was given the challenge of redesigning an assortment of [wine labels](https://www.trendhunter.com/trends/victor-solomon) for the [Napa Valley Collection](https://www.trendhunter.com/trends/napa-valley-cabernet-sauvignon) of JAQK Cellars. The Californian wine company is known for the compelling illustrations that normally adorn the company's bottles. However, the assignment required Huynh and his classmates to focus solely on typography. Huynh was left with the complex problem of staying true to the brand's established look while trying to make text the primary focus of his design. The result of Viet Huynh's efforts features bold white letters announcing the type of wine housed inside. The words are written in a jumbled vertical fashion. The hue of the bottle and the beverage inside act as eye-catching backdrops to the simple text-based design. Beautiful, minimal, and straightforward, the JAQK Cellars [packaging redesign](https://www.trendhunter.com/trends/edinburgh-gin-redesign) by Viet Huynh features bold print that screams seductively from the shelves. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Typography-driven Packaging:** Designers can explore typography as the main visual element in packaging design to create bold and impactful branding. - **Minimalistic Packaging:** The use of minimalistic design approaches to packaging can result in sleek and visually appealing product labels. - **Engaging Label Typography:** Using unconventional typography techniques can captivate consumer attention and enhance brand identity on product labels. ### Where This Applies - **Wine and Spirits:** The wine industry can leverage typography-driven packaging to differentiate their products and attract consumers looking for visually striking labels. - **Graphic Design:** Typography-focused design presents opportunities for graphic designers to showcase their creativity and aesthetic sensibilities in various industries. - **Packaging Design:** The packaging design industry can embrace minimalistic approaches and engaging label typography to create standout and memorable product packaging. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)