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# Earthy DIY Eateries
Viet Hoa Mess Offers Patrons an Underground Dining Experience

By Katherinev123 | Published 2012-01-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/viet-hoa-mess
References: [weheart](http://www.weheart.co.uk/2012/01/03/viet-hoa-mess-london/) & [viethoarestaurant](http://www.viethoarestaurant.co.uk/)

If you're a pro at [grilling your own steak](https://www.trendhunter.com/trends/paris-steak), then the Viet Hoa Mess restaurant in London is right up your alley. The Viet Hoa Mess restaurant is [underground](https://www.trendhunter.com/trends/william-vale-hotel) -- above it is its sister restaurant, the Viet Hoa Cafe -- and it features an elegant, albeit a tad eerie, interior design by architecture studio VONSUNG.

Viet Hoa Mess offers a 78-seat dining room with individual infrared grill stations on medea stone tables that have concrete bases, states the restaurant's website. The walls are sedimentary stone while the floors are waxed stone, and the lights are molded downward from the ceiling like drops of lava. The entire space offers a minimalistic look, which resonates with the whole "[earthy cave dining experience](https://www.trendhunter.com/trends/muse-1)," as the restaurant's site describes.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 95% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What's Driving This Trend

- **DIY Dining:** Opportunities exist for restaurants to offer DIY dining experiences, similar to the setup at Viet Hoa Mess.
- **Underground-earth Theme:** New restaurants can capitalize on a trendy underground-earth theme, similar to the ambiance at Viet Hoa Mess.
- **Minimalistic Design:** Restaurants can appeal to customers with a minimalistic design, similar to the look and feel of Viet Hoa Mess.

### Who This Affects Most

- **Restaurant:** Restaurants can take advantage of the DIY dining trend and the underground-earth theme to attract customers.
- **Interior Design:** Interior design firms can explore the minimalistic design trend and create unique dining experiences for restaurants similar to the ambiance at Viet Hoa Mess.
- **Architecture:** Architecture firms can collaborate with restaurants to create innovative and unique dining spaces, like the underground-earth theme at Viet Hoa Mess.

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