# Frozen Chocolatey Citrus Desserts The Viennetta Limited Edition Chocolate & Orange is Tasty By Michael Hemsworth | Published 2019-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/viennetta-limited-edition-chocolate-orange References: [foodbev](https://www.foodbev.com/news/unilever-to-drive-sales-with-its-chocolate-orange-ice-cream-this-winter/) & [unilever](https://www.unilever.com) The Viennetta Limited Edition Chocolate & Orange ice cream dessert has been unveiled by Unilever as a seasonal offering from the brand that aims to satisfy the increasing popularity of the flavor pairing. The dessert is made with a blend of chocolate ice cream ingredients along with the subtle flavor of orange to offer a touch of freshness that works in tandem to balance the taste profile. The frozen treat is being launched along with other chocolate orange [frozen dessert varieties](https://www.trendhunter.com/trends/festive-frozen-desserts) to help the brand boost sales of its ice cream products in the cold weather months. VP of Ice Cream and Snacking at [Unilever UK](https://www.trendhunter.com/trends/carte-dor-products) and Ireland Andre Burger spoke on the inspiration behind the new offerings saying that, "Chocolate and orange is a classic combination at Christmas time, and has been a festive family favorite for years. But over the past couple of seasons, searches for [chocolate orange products](https://www.trendhunter.com/trends/baileys-x-terrys-chocolate-orange) have increased by a whopping 55%! To help retailers get in on the act, we’ve brought the classic flavour to three fun and festive ice cream products that are sure to be a sell-out this season.” ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Flavor Pairings:** Seasonal flavor pairings, such as chocolate and orange, are increasing in popularity and present opportunities for new product development. - **Cold Weather Frozen Desserts:** Cold weather months offer opportunities for brands to boost sales of their ice cream products through the introduction of new flavors and limited edition offerings. - **Rising Demand for Chocolate Orange:** The demand for chocolate orange products is on the rise, presenting opportunities for brands to capitalize on this flavor combination in various industries. ### Sectors Adopting This - **Ice Cream:** The ice cream industry can take advantage of the growing popularity of seasonal flavor pairings like chocolate and orange to create new and innovative frozen desserts. - **Food Retail:** Food retailers can capitalize on the demand for chocolate orange products by stocking a variety of chocolate orange frozen desserts and confectionery items. - **Confectionery:** The confectionery industry can explore the chocolate orange flavor trend to create new and exciting candy, chocolate, and dessert offerings. ## Related on Trend Hunter - [Citrusy Chocolate Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-chocolatey-orange-chunk.md) - [Festive Dessert Ice Creams](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams.md) - [Christmas-Inspired Milkshake Flavors](https://www.trendhunter.com/trends/freal-chocolate-orange.md) - [Deluxe Mini Frozen Treats](https://www.trendhunter.com/trends/carte-dor-products.md) - [Convenient Indulgence Ice Creams](https://www.trendhunter.com/trends/hagendazs-festive-dessert-collection.md) - [Bubbly Chocolate Citrus Desserts](https://www.trendhunter.com/trends/aero-orange-chocolate-mousse.md) - [Frozen Viral Chocolate Desserts](https://www.trendhunter.com/trends/pistachio-cream-dubai-chocolate.md) - [Satisfying All-Season Ice Creams](https://www.trendhunter.com/trends/ekselence-ice-cream.md) - [Festive Frozen Desserts](https://www.trendhunter.com/trends/festive-frozen-desserts.md)