# Keyhole-Peeping Packaging Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe By Amelia Roblin | Published 2014-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/viejo-indecente-liquor-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/02/viejo-indecente.html) & [yujo.mx](http://www.yujo.com.mx) The success of the Viejo Indecente liquor packaging is certainly the way that it appeals to the consumer's curiosity. Many [beverage branding strategies](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) involve providing printed information and a charming logo on the sticker, but such a technique is rarely enough to really catch someone's attention. YuJo! Creatividad Aplicada of Mexico bottled the [transparent alcohol in a clear bottle](https://www.trendhunter.com/trends/collectible-spirits-bottle) to make the flavor of it a mystery. No conventional label was attached to the vessel; instead, the designer inked the glass directly with the secretive image of an old door keyhole on the front. To give this enigmatic emblem additional depth, Viejo Indecente liquor packaging includes the illustration of a eye behind the opening, looking as though it's longing to know what lies on the other side. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Curiosity-driven Packaging:** Brands are creating packaging that sparks consumer curiosity by leaving out conventional labels and incorporating mysteries, leading to new design and marketing opportunities. - **Transparent Branding:** Transparent packaging choices are drawing consumers' attention to the quality of product they choose, pushing industries to explore new ways to highlight their unique sells. - **Interactive Packaging:** Brands are incorporating interactive components in their packaging to create dynamic and playful ways for consumers to engage with their products, presenting new opportunities for consumer experience design. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry is adopting new innovative labeling strategies to entice curious consumers, sparking new marketing opportunities. - **Design Industry:** Designers are pushing boundaries in packaging, exploring new, interactive packaging and brand transparency opportunities. - **Marketing Industry:** As curiosity-driven packaging becomes more popular, there are innovative opportunities for marketers to develop campaigns that can create hype and capitalize on the success of these types of products. ## Related on Trend Hunter - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)