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# Neuro-Enhancing Earphones
The Vie Zone Earphones Harness the Power of Neuroscience and Music

By Elena Rahman | Published 2021-07-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/vie-zone
References: [prweb](http://www.prweb.com/releases/vie_style_launches_kickstarter_for_smart_earphones_that_track_and_analyze_mental_state_while_listening_to_music/prweb18051968.htm) & [kickstarter](https://www.kickstarter.com/projects/viestyle/viezone-the-cyber-earphones-that-make-you-hyper-focus)

Vie Style, a Japan-based company, harnessed the power of neuroscience and music to create the Vie Zone smart earphones. Elegantly designed, the earphones pick up on brain activity to analyze and enhance the user's focus levels when working on a task.

Vie Zone uses AI to learn the user's specific brain signal power to train the brain. To do so, the earpiece boasts an [in-ear smart sensing technology](https://www.trendhunter.com/trends/ai-earbuds) that picks up on brain waves and heart rate. The technology works by creating a [brain wave pattern that enhances focus](https://www.trendhunter.com/trends/muse-s-athena) and creativity.

Users need only select a particular task, the duration of an exercise, and suitable music to make this happen. Customized music is then played to combine [neurofeedback and binaural beats](https://www.trendhunter.com/trends/neuro-wellness-enhancer). This helps guide users into a flow state. In addition, when the earphones detect mental fatigue, they suggest switching to Calm Mode.

Image Credit: Vie Style

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 65% | Activity: 88% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Neuro-enhanced Wearables:** There is a growing trend for wearables that enhance cognitive abilities using neuroscience and AI.
- **Customized Neurofeedback Technology:** A trend for customized neurofeedback technology is emerging to meet the growing demand for personalized cognitive enhancement solutions.
- **Smart Headphones for Mental Wellness:** Smart headphones with neuroscientific features are becoming mainstream wellness products for mental focus and relaxation.

### Where This Applies

- **Health and Wellness:** Companies that specialize in health and wellness products can leverage neuro-enhancing technologies like the Vie Zone earphones to develop smart products for mental focus and stress relief.
- **Consumer Electronics:** Consumer electronics firms can create innovative and high-tech products that use neuroscience and AI technologies to enhance cognitive abilities of users.
- **Personalized Technology:** The rise of personalized technology is expected to drive market growth for customized neurofeedback products and related services.

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