# AR Music Video Apps Vidiyo Lets Kids Star in Videos Alongside LEGO Characters By Laura McQuarrie | Published 2021-01-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/vidiyo References: [campaignlive](https://www.campaignlive.co.uk/article/lego-partners-universal-ar-music-video-app/1705639) [LEGO](https://www.trendhunter.com/trends/lego-play-app) Vidiyo is an augmented app that's launching in the spring and it gives kids the chance to direct, produce and star in their very own music videos. Created by LEGO and [Universal Music Group](https://www.trendhunter.com/trends/lego-late), the app gives users access to tracks from [UMG](https://www.trendhunter.com/trends/roblox-music-hub) artists like Taylor Swift, Rihanna and Adele. With the Vidiyo app, kids can choose a song, assemble a band and add LEGO characters to appear alongside them in augmented reality. By scanning BeatBits, users can unlock special effects and sounds to enhance their creations. Some of the effects that can be unlocked include mouse voices, saxophone solos, confetti showers and X-ray vision. To help kids create shareable content, 60-second music videos can be neatly trimmed into five- to 20-second clips. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 32% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **AR Music Video Apps for Kids:** LEGO Vidiyo app is a disruptor for AR music video creation for younger generations - **Customized AR Music Video Creation:** Vidiyo offers innovative ways of music video customization through AR technology - **Gamification in AR Music Videos:** Vidiyo encourages gamification through BeatBits that keep the kids engaged and inspire creativity ### Who This Affects Most - **Augmented Reality:** AR technology has an immense potential to transform the way music videos are created, distributed, and shared, and it can be leveraged for other industries such as education or real estate - **Music and Entertainment:** Music and entertainment industries can utilize Vidiyo's innovative AR technology to enhance fan experiences and engagement - **Toys and Gaming:** The toy and gaming industry can integrate AR technology to bridge the gap between the physical and digital worlds, creating more interactive and immersive experiences for consumers ## Related on Trend Hunter - [AR-Fueled Musical Camera Apps](https://www.trendhunter.com/trends/minibeats.md) - [Brick Builder Community Apps](https://www.trendhunter.com/trends/lego-play-app.md) - [Toy-Inspired Music-Themed Workshops](https://www.trendhunter.com/trends/creativity-workshops.md) - [Music Video Playsets](https://www.trendhunter.com/trends/lego-ideas-bts-dynamite.md) - [Play-Based Preschool Apps](https://www.trendhunter.com/trends/lego-bluey.md) - [AR-Enabled Art Apps](https://www.trendhunter.com/trends/cupixel.md) - [AR Music Concerts](https://www.trendhunter.com/trends/rolling-stones-bitmoji-show-lens.md) - [Accessible AR Creation Tools](https://www.trendhunter.com/trends/camera-iq.md) - [Augmented Reality Educational Apps](https://www.trendhunter.com/trends/augmented-reality-educational-app.md)