# Videogames Theater Large Scale Entertainment By Andres Colmenares | Published 2007-02-26 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/videogames-theater-large-scale-entertainment References: [nytimes](http://www.nytimes.com/2007/02/26/technology/26games.html) & [cinegames.es](http://www.cinegames.es/) The idea developed by Enríque Martínez as part of an executive M.B.A. program at the Instituto de Empresa in Madrid is revolutioning the movieplex concept around the world with "[hybrid movie theaters](https://www.trendhunter.com/trends/largeformat-experience) with all the digital fire and fury of a video game: fog, black light, flashing green lasers, [high-definition digital projectors](https://www.trendhunter.com/trends/philips-gamepix-900), vibrating seats, game pads and dozens of 17-inch screens attached to individual chairs." "CINEGAMES is a system to play videogames through network inside an auditorium. The first one belongs to a Yelmo Cineplex theatre, located in the Commercial Centre Avenida M-40, in Madrid." It is a total new way to enjoy videogames in real communities that is gaining attention among companies like Electronic Arts. The mix of the movie experience and the hi-tech games seems to be an effective formula to bring back youngsters to the theaters. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Videogame Cinemas:** The creation of large-scale entertainment spaces integrating videogame and cinema experiences to capture a younger market. - **Hybrid Entertainment:** The merging of traditional cinema experiences with digital gaming technologies to offer a new form of entertainment. - **Community Gaming:** The development of communal gaming experiences that bring people together in one place to play together on a large scale. ### Where This Applies - **Entertainment:** Entertainment companies can explore the integration of new technologies and experiential elements to enhance the cinema and gaming experience. - **Gaming:** The gaming industry can expand into new markets through the creation of large-scale gaming environments that integrate cinema experiences. - **Hospitality:** Hotels and resorts can leverage the concept of hybrid entertainment to offer guests a unique and memorable gaming and cinema experience. ## Related on Trend Hunter - [Landscape Seating Theater Designs](https://www.trendhunter.com/trends/cinema-visiona.md) - [Face-to-Face Game Consoles](https://www.trendhunter.com/trends/board.md) - [Active Entertainment Systems](https://www.trendhunter.com/trends/nex-playground.md) - [Immersive Multimedia Experiences](https://www.trendhunter.com/trends/sony-pictures-wonderverse.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Modular Arcade Gaming Systems](https://www.trendhunter.com/trends/polycade-sente.md) - [Projector-Replacing Cinema Screens](https://www.trendhunter.com/trends/cinema-led-screens.md) - [Adult-Targeted Arcade Experiences](https://www.trendhunter.com/trends/chucks-arcade.md)