# Apocalyptic Taxi Promotions This Video Game-Themed Uber Stunt Offers Rides in Mad Max-Style Cars By Christopher Magsambol | Published 2015-09-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/videogame-themed References: [theverge](http://www.theverge.com/2015/8/31/9231105/uber-mad-max-seattle) & [newsroom.uber](http://newsroom.uber.com/seattle/2015/08/enter-the-wasteland/) In celebration of the release of the new 'Mad Max' game, [Uber](https://www.trendhunter.com/trends/really-good-mood-machine) partnered with [Warner Bros.](https://www.trendhunter.com/trends/escape-the-afterlife) to offer lucky passengers rides in video-game themed cars. In a unique marketing stunt, Uber is operating a few limited edition Mad Max-inspired cars in the downtown Seattle area. The event coincides with the September release of the video game. Interestingly, passengers will not be charged, providing a more immersive, video game-like experience. The interactive advertising campaign is a great way to encourage non-video game players to enter into the virtual world and experience the post-apocalyptic setting the new Mad Max explores. Afterwards, riders will be able to truly call themselves a "Wasteland Warrior." Each vehicle varies in size and can seat up to four people. Drivers of each vehicle is also part of the experience, dressed as a Mad Max character. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Video Game-themed Marketing:** Creating immersive experiences inspired by popular video games to engage consumers and promote products or services. - **Interactive Advertising Campaigns:** Utilizing unique and engaging marketing stunts to capture the attention of consumers and create memorable brand experiences. - **Limited Edition Collaborations:** Partnering with popular brands or franchises to create limited edition products or services, generating excitement and exclusivity. ### Industries Being Reshaped - **Ride-hailing Services:** Opportunities for ride-hailing services to collaborate with video game companies and create themed promotions that enhance the customer experience. - **Gaming:** The integration of real-world experiences with video games, allowing gamers to immerse themselves in the virtual worlds they enjoy. - **Entertainment:** Exploring new ways to promote movies, TV shows, and video games by creating interactive and immersive marketing campaigns. ## Related on Trend Hunter - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Playful Student-Targeted Interactive Pop-Ups](https://www.trendhunter.com/trends/the-one-arcade.md) - [Video Game-Inspired Vehicle Designs](https://www.trendhunter.com/trends/mg-maze.md) - [Futuristic Taxi Drifting Games](https://www.trendhunter.com/trends/taxi-chaos-2.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Halloween-Themed Delivery Partnerships](https://www.trendhunter.com/trends/spirit-halloweens.md) - [Off-Road Vehicle Activations](https://www.trendhunter.com/trends/polaris-rzr.md)