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# Video Sunglasses
Hammacher Schlemmer Sunglasses Let You Feel Like Bond

By manzil | Published 2010-01-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/video-sunglasses
References: [hammacher](http://www.hammacher.com/Product/77777?promo=Category-NewArrivals&catid=60) & [hammacher](http://www.hammacher.com/Product/77777?promo=Category-NewArrivals&catid=60)

These Hammacher Schlemmer video sunglasses are specially built to record your surroundings with a built-in 0.3 megapixel [tiny video camera](https://www.trendhunter.com/trends/video-camera) located at the centre of the glasses frame. They are compatible for AVI videos and have a 2GB built-in memory that can record more than two hours of videos which can be transferred to PC via USB.

Music can also be downloaded and listened to with these video sunglasses. The recording sunglasses also include a built-in powerful rechargeable battery and use [UV-400 coating on the lenses](https://www.trendhunter.com/trends/vallon-daytrippers).

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 37% | Activity: 23% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Video Recording Wearables:** These sunglasses with a built-in video camera offer a disruptive innovation opportunity for wearable technology that captures personal experiences.
- **Smart Eyewear:** The integration of video recording capabilities and UV-400 coating opens up opportunities for smart eyewear that enhances both visual experience and documentation.
- **Multifunctional Accessories:** The ability to record videos and listen to music in these sunglasses demonstrates the potential for multifunctional accessories that combine style and practicality.

### Where This Applies

- **Consumer Electronics:** The video sunglasses present a disruptive innovation opportunity in the consumer electronics industry, merging traditional eyewear with advanced video recording technology.
- **Fashion:** The integration of video recording and music playback functionalities in these sunglasses offers a disruptive innovation opportunity within the fashion industry, creating a new market for stylish yet functional accessories.
- **Travel and Tourism:** The video recording capabilities in these sunglasses can be leveraged to enhance the travel and tourism industry, offering immersive experiences for tourists and providing new opportunities for content creation.

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