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# Award-Winning Video Streaming Channels
The Vlog Squad on Youtube is Ultra-Popular Among Gen Z

By Kalin Ned | Published 2018-09-04 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/video-streaming-channel
References: [shortyawards](http://shortyawards.com/10th/vlog-squad) & [youtube](https://www.youtube.com/channel/UCmh5gdwCx6lN7gEC20leNVA)

A popular video streaming channel on YouTube is owned by [David Dobrik](https://www.trendhunter.com/trends/david-dobrik) who has surpassed eight million subscribers. He is part of the 'Vlog Squad' — a web group of A-list personalities that came into popularity during the Vine surge. Many of the users of the now-defunct seven-second video application turned to YouTube as a platform to further their entertainment careers.

As the online streaming site is identified by surveys as one of the most popular among [Generation Z](https://www.trendhunter.com/trends/news-sources), the Vlog Squad's entertainment value is recognized as the collective received the Shorty Award for YoutTube Ensemble. The reason for that might be the group effort and its youthful appeal. Each Vlog Squad member boasts at least over one million subscribers on their personal [video streaming channels](https://www.trendhunter.com/trends/youtube-hype-feature).

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 11% | Activity: 55% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Popular Video Streaming Channels:** Opportunity to create engaging content and monetize through advertising and sponsorships.
- **Rise of Web Groups:** Potential for collaboration and cross-promotion, reaching a wider audience and increasing subscriber base.
- **Transition From Vine to Youtube:** Chance to capitalize on the user base from now-defunct platforms and establish a strong presence on YouTube.

### Who This Affects Most

- **Online Entertainment:** Innovative strategies to capture the attention and viewership of Generation Z through engaging and relatable content.
- **Digital Advertising:** Opportunity to partner with popular video streaming channels to reach a highly engaged audience and increase brand visibility.
- **Influencer Marketing:** Collaborating with members of the Vlog Squad and other web groups to create authentic and impactful brand partnerships.

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