# Social Media Video Shopping Facebook Purchased Packagd to Bolster Transactions on the Platform By Daniel Johnson | Published 2020-01-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/video-shopping1 References: [mobilemarketer](https://www.mobilemarketer.com/news/facebook-quietly-bought-a-startup-to-bring-live-video-shopping-to-marketpla/569524/) & [about.fb](https://about.fb.com/) [Facebook](https://www.trendhunter.com/trends/interactive-game-streaming) recently acquired Packagd, which is a startup company that specializes in video shopping. A spokesperson for Facebook stated that the company is, "exploring ways to let buyers easily ask questions and place orders within a live video broadcast." The ability to make buy items on video content streamlines the purchasing process for users on the platform and it could be a popular option for Facebook users in the future. Facebook's acquisition of Packagd will help the company to build [video shopping capabilities](https://www.trendhunter.com/trends/live-social-shopping) for the platform. Previously Packagd worked with [YouTube](https://www.trendhunter.com/trends/brandcast) in a similar capacity. Additionally, the acquisition signifies a new direction that Facebook is taking. The social network appears to be prioritizing e-commerce and transactions on the platform. This could help Facebook obtain additional revenue sources outside of digital ads. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Video Shopping on Social Media:** The integration of shopping features into social media video content presents an opportunity to engage users with more interactive and personalized shopping experiences. - **Live Video Broadcasting:** Integrating live video broadcast with e-commerce creates novel and innovative ways to reach customers and generate revenue. - **Social Media E-commerce:** Facebook's foray into video shopping marks an emerging trend of social media platforms prioritizing transactions and e-commerce capabilities. ### Who This Affects Most - **Social Media:** Social media platforms like Facebook are well-positioned to integrate video shopping and e-commerce capabilities. - **E-commerce:** The integration of video shopping and live broadcasts with e-commerce presents a new avenue for generating revenue and reaching customers. - **Marketing and Advertising:** The integration of video content and e-commerce presents new opportunities for marketing and advertising products and services on social media platforms. ## Related on Trend Hunter - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md) - [Video-Based E-Commerce Features](https://www.trendhunter.com/trends/wayfair-on-air.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Social E-Commerce Platforms](https://www.trendhunter.com/trends/tiktok-4.md) - [Social Media Shopping Partnerships](https://www.trendhunter.com/trends/youtube-shopping.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Pay-in-Chat Instagram Updates](https://www.trendhunter.com/trends/payments-in-chat.md)