# Video-Integrated Podcast Platforms Spotify is Now Testing Video Podcasts on the Platform By Daniel Johnson | Published 2020-05-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/video-podcasts References: [engadget](https://www.engadget.com/spotify-testing-video-podcasts-183103925.html) & [spotify](https://www.spotify.com/) [Spotify](https://www.trendhunter.com/trends/spotify-2) is testing video podcasts, and the feature will likely be added to the platform in the near future. In order to test video podcasts Spotify is having two YouYube personalities to upload video content to accompany their audio materials. The two [YouTube](https://www.trendhunter.com/trends/youtube1) personalities are Zane Hijazi and Heath Hussar, who host a podcast named ‘Zane and Heath: Unfiltered.’ Spotify did not officially confirm the test, however, they did make a statement, “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those tests end up paving the way for our broader user experience and others serve only as an important learning.” Overall adding video podcasts to the platform will keep viewers entertained through offering multimedia options. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Video-integrated Podcasts:** The addition of video content to podcasts can enhance and personalize the listener experience, creating new opportunities for engaging content and driving growth in the podcast industry. - **Multi-media Entertainment Platforms:** Podcast platforms like Spotify that incorporate various forms of multimedia into their content distribution channels have the potential to disrupt traditional audio-only entertainment industries. - **Influencer-generated Content:** Partnering with popular influencers to create engaging video podcasts can help businesses reach new audiences and retain customers through personalized and interactive content. ### Sectors Adopting This - **Podcast:** Integrating video into podcast platforms represents a major shift in the podcast industry that may attract new audiences and retain established ones. - **Entertainment:** Multi-media content platforms like Spotify have the potential to disrupt traditional audio-only entertainment industries and cater to consumers' increasing demand for personalized, interactive content. - **Social Media & Influencer Marketing:** Incorporating recognized YouTube personalities into video podcast content strategies provides opportunities for businesses to engage new audiences and align with trusted influencer brands. ## Related on Trend Hunter - [Music Platform Podcast Features](https://www.trendhunter.com/trends/spotify-2.md) - [Video Podcast Expansion](https://www.trendhunter.com/trends/netflix-and-iheartmedia.md) - [Music-App Podcast Expansions](https://www.trendhunter.com/trends/youtube-music-2.md) - [Podcast-Focused Commenting Features](https://www.trendhunter.com/trends/spotify-5.md) - [In-App Educational Video Courses](https://www.trendhunter.com/trends/video-courses.md) - [Premium Podcast Features](https://www.trendhunter.com/trends/synced-feeds.md) - [In-Podcast Interaction Features](https://www.trendhunter.com/trends/spotify-calltoaction-cards.md) - [Music App Learning Courses](https://www.trendhunter.com/trends/spotify-courses.md) - [Shareable In-App Streaming Players](https://www.trendhunter.com/trends/tiktok-8.md)