# Film-Enabled Social Media Announcements The 'Video on Instagram' Feature Rivals Twitter's Vine App By Jennifer Gosnell | Published 2013-06-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/video-on-instagram References: [vimeo](http://vimeo.com/68765934) & [blog.instagram](http://blog.instagram.com/) Previously, if you wanted to post a quick video you'd post it through Vine, but now, video on [Instagram](https://www.trendhunter.com/trends/igplayback) is out to change that. The [Facebook](https://www.trendhunter.com/trends/meta)-owned company is taking on [Twitter's](https://www.trendhunter.com/trends/ads-on-instagram) Vine app with their own video-enabled app feature on the already mega-popular Instagram. The video on Instagram feature also ups the ante over Vine with 15 seconds of video being able to be recorded vs. Vine's 6 seconds. When the Instagram update is released, the way you record your video will be largely the same as taking a picture, except you click the movie icon. Instagram's official announcement reads "Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Video on Instagram Feature:** Opportunity for businesses to create engaging video content on Instagram, rivaling Twitter's Vine app. - **Longer Video Recording:** Opportunity for platforms to offer longer video recording options, catering to users seeking more than the 6-second limit. - **Enhanced Social Media Sharing:** Opportunity for social media platforms to offer more dynamic and interactive features for users to share their moments. ### Where This Applies - **Social Media:** Disruptive innovation opportunity for social media platforms to attract and engage users through video features. - **Digital Advertising:** Opportunity for marketers to leverage video-on-Instagram for effective and visually appealing digital ads. - **Content Creation:** Disruptive innovation opportunity for content creators to tell more compelling stories by utilizing longer video formats on Instagram. ## Related on Trend Hunter - [Social Media Round-Up Features](https://www.trendhunter.com/trends/igplayback.md) - [Easy-to-Use Content Editing Apps](https://www.trendhunter.com/trends/instagram-edits.md) - [Telegram-Style Video Messages](https://www.trendhunter.com/trends/video-messaging.md) - [Social Posting Musical Features](https://www.trendhunter.com/trends/photo-carousels.md) - [Social App Feature Updates](https://www.trendhunter.com/trends/status-update.md) - [TikTok Stories](https://www.trendhunter.com/trends/tiktok-stories.md) - [Instagram NFT Features](https://www.trendhunter.com/trends/instagram.md) - [Video-Style Chat App Features](https://www.trendhunter.com/trends/instant-video-messages.md) - [Secondary Social Media Features](https://www.trendhunter.com/trends/flipside.md)