# Telegram-Style Video Messages WhatsApp is Launching Instant Video Messaging Features By Amy Duong | Published 2023-07-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/video-messaging References: [engadget](https://www.engadget.com/whatsapp-adds-telegram-style-video-messages-141005605.html)  [WhatsApp](https://www.trendhunter.com/trends/instant-video-messages) is rolling out a new [instant video messaging feature](https://www.trendhunter.com/trends/videosupport-api) that functions similarly to a telegram style that allows users to respond in chats with videos that last up to a minute long. Users simply need to tap and hold the button down to capture a video and swipe up to continue recording hands-free. The video content will automatically play on mute so that sound will not startle users with the option to turn it on with a tap. The instant messages are [end-to-end encrypted](https://www.trendhunter.com/trends/inapp-controls), much like the rest of the app's messages to continue to offer a layer of privacy. The company notes that the feature should be rolling out in the coming weeks. Image Credit: Meta ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 94% | Activity: 97% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Instant Video Messaging:** WhatsApp's new instant video messaging feature allows users to respond in chats with videos that last up to a minute long, creating a more dynamic and engaging communication experience. - **Telegram-style Functionality:** WhatsApp's video messaging feature functions similarly to a telegram style, providing a familiar and intuitive interface for users to capture and share videos. - **End-to-end Encryption:** WhatsApp's video messages are end-to-end encrypted, ensuring a high level of privacy and security for users' conversations. ### Industries Being Reshaped - **Messaging Apps:** The introduction of instant video messaging in WhatsApp presents an opportunity for messaging app developers to enhance their platforms and provide more diverse communication capabilities. - **Social Media:** Social media platforms can explore integrating Telegram-style video messaging features to offer users a new way to share and connect through video content. - **Communication Technology:** Advancements in instant video messaging, such as WhatsApp's new feature, drive innovation in communication technology, opening up possibilities for future developments and improvements in video-based communication. ## Related on Trend Hunter - [Video-Style Chat App Features](https://www.trendhunter.com/trends/instant-video-messages.md) - [Social Voice Chat Features](https://www.trendhunter.com/trends/whatsapp-5.md) - [Enhanced Video Chat Platforms](https://www.trendhunter.com/trends/videocall.md) - [Additional Video Transcription Features](https://www.trendhunter.com/trends/telegram-2.md) - [Social Group Voice-Chat Features](https://www.trendhunter.com/trends/group-voice-chats.md) - [Privacy-Focused Messenger Features](https://www.trendhunter.com/trends/chat-lock.md) - [Disappearing Chat Platform Features](https://www.trendhunter.com/trends/keep-in-chat.md) - [One-Way Chat Feature Updates](https://www.trendhunter.com/trends/channels-feature.md) - [WhatsApp Privacy Features](https://www.trendhunter.com/trends/inapp-controls.md)