# Storytelling Social Campaigns Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange By Laura McQuarrie | Published 2015-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/video-marketing References: [wersm](http://wersm.com/gap-a-soap-opera-reveals-the-power-of-instagram-video/) & [instagram](http://instagram.com/p/ysJHTgj9mC/) Storytelling is hard enough to do at feature film length, but with its latest [Instagram](https://www.trendhunter.com/trends/life-in-stitches) video marketing campaign, the [Gap](https://www.trendhunter.com/trends/creator-community) is challenging itself to tell a tale in short 15-second instalments. The 12-part microseries stars Jenny Slate and Paul Dano and it is described as "The weirdest love story ever Instagrammed." Although more information about the looks shown in the video are available through links provided by the Gap, the series is more about telling a tale than it is pushing particular items of clothing. Now that Instagram supports automatic video looping, the 'Spring is Werid' short film becomes even more surreal to watch, especially since it is only delivered to viewers in bite-sized pieces. Still, fans of the Gap will want to routinely check in to follow along and see what happens in this [unconventional tale of love](https://www.trendhunter.com/trends/generation-love). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Short Instagram Stories:** Opportunity to create engaging and immersive storytelling experiences using short videos on Instagram. - **Microseries Marketing:** Opportunity to leverage short video segments to create a suspenseful and captivating series that keeps viewers coming back for more. - **Surreal Social Campaigns:** Opportunity to experiment with unconventional and surreal storytelling techniques in social media marketing campaigns. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity for fashion retailers to create immersive storytelling experiences through short video marketing campaigns. - **Entertainment:** Disruptive innovation opportunity for the entertainment industry to explore new ways of storytelling through bite-sized video series. - **Social Media Marketing:** Disruptive innovation opportunity for marketers to push the boundaries of storytelling on social media platforms like Instagram. ## Related on Trend Hunter - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Creator Community-Focused Platforms](https://www.trendhunter.com/trends/creator-community.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Global Storytelling Initatives](https://www.trendhunter.com/trends/always-pushing-campaign.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md)