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# Interactive Video Mapping Experiences
Istituto Europeo di Design Presents Denoise at Alcova Miami

By Kalin Ned | Published 2023-12-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/video-mapping-experience
References: [ied.edu](https://www.ied.edu/) & [youtube](https://www.youtube.com/watch?v=NmDcaKU-v1U)

![Interactive Video Mapping Experiences](https://cdn.trendhunterstatic.com/thumbs/521/video-mapping-experience.jpeg)

Istituto Europeo di Design (IED), a prominent network of higher education schools specializing in design, fashion, and visual arts, proudly presented 'Denoise'—an interactive video mapping experience—at [Alcova Miami](https://www.trendhunter.com/trends/five-pieces-collection-no-1) during Miami Art Week. Developed by students in IED Milano's Master Course in Visual Arts for the Digital Age, 'Denoise' installation was coordinated by visual artist Martin Romeo and was inspired by [Gruppo T.](https://www.trendhunter.com/trends/ca-select)

The interactive video mapping experience transformed Room 35 of [Selina Gold Dust Motel](https://www.trendhunter.com/trends/onward-collection) into a multi-sensory journey, exploring noise reduction as a positive action of recognition, tolerance, and artistic appropriation. The project, which was on display between December 5th and December 10th, prompted reflection on everyday situations, human connections, machine interactions, and more.

With campuses across Italy, Spain, and Brazil, IED is the largest global network in creative education with a unique educational approach.

Image Credit: Istituto Europeo di Design

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 36% | Activity: 60% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Interactive Video Mapping:** The use of interactive video mapping technology to create immersive experiences is a disruptive innovation opportunity.
- **Multi-sensory Journeys:** The incorporation of multiple sensory elements in interactive installations opens up new opportunities for immersive storytelling.
- **Artistic Appropriation:** Exploring the concept of artistic appropriation through interactive installations presents new possibilities for creative expression.

### Industries Being Reshaped

- **Education:** The incorporation of interactive video mapping technology in educational institutions can revolutionize the way students learn and engage with content.
- **Hospitality:** Hotels and resorts can utilize interactive video mapping experiences to enhance guest experiences and differentiate themselves in the market.
- **Art and Design:** The use of interactive video mapping technology in the art and design industry opens up innovative ways for artists and designers to showcase their work and engage audiences.

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