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# Kid-Friendly Influencer Kits
The Studio_Creator 2 Video Maker Kit Has a Ring Light & Green Screen

By Laura McQuarrie | Published 2021-04-20 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/video-maker-kit
References: [prnewswire](https://www.prnewswire.com/news-releases/canal-toys-teams-up-with-brent-rivera-lexi-rivera-for-launch-of-new-studiocreator-2-video-maker-kit-301271800.html) & [canaltoys](https://www.canaltoys.com)

The Studio_Creator 2 Video Maker Kit by [Canal Toys](https://www.trendhunter.com/trends/photo-creator-mini-cam) provides everything kids need to express themselves by creating digital content of their own. The activity kit includes essentials for being a creator today, including a multicolored LED ring light, tripod and green screen for capturing dynamic photos and videos.

The new and improved version of this kit expands upon the last offering by sharing a larger tripod, a larger green screen and even more LED light functions. To introduce the kit to the world, the brand is partnering with young content creators Brent and Lexi Rivera, who have a large following across [YouTube](https://www.trendhunter.com/trends/bloxsnacks), TikTok and [Instagram](https://www.trendhunter.com/trends/slime-life).

Knowing that Gen Z is passionate about creative expression, the company is also releasing products like a mini selfie light and a music speaker.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 85% | Activity: 94% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Kid-friendly Influencer Kits:** The rise of influencer marketing among children creates opportunities for kid-friendly content creation tools and accessories.
- **DIY Digital Content Creation:** The trend towards DIY digital content creation promotes the need for accessible video maker kits that provide more functionalities.
- **Gen Z Content Creators:** Brands can tap into the increasing number of young content creators as a marketing channel, ushering in a new era of child influencers.

### Where This Applies

- **Toy Industry:** The toy industry can leverage the trend of kid-friendly influencer kits, offering even more tools and creative resources for young content creators.
- **Consumer Electronics Industry:** The consumer electronics industry can develop innovative video maker kits to cater to the needs of young content creators who are passionate about digital content.
- **Social Media Industry:** The social media industry can benefit from partnering with young social media influencers such as Brent and Lexi Rivera to expand their audience among the Gen Z demographic.

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