# Rap Lifestyle Lookbooks Deadline's New Video Lookbook Shows Off Women and Clothing By Allen Taylor | Published 2014-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/video-lookbook References: [hypebeast](http://hypebeast.com/2014/3/deadline-2014-spring-summer-video-lookbook) & [shop.deadlineltd](http://shop.deadlineltd.com/collections/lookbooks-2014/products/spring-2014-delivery-1) JUNBUG and NA's clothing label 'Deadline' releases a new video lookbook for its Spring/Summer 2014 collection. The latest video clip features a whole lot of money and women -- oh, and the spring/summer collection. The collection includes a full range of baseball caps, bucket hats, t-shirts and more. The collection includes plenty of big graphic tees. One of the designs features a young Mike Tyson, while another flashy t-shirt has handcuffs organized to resemble the Olympic rings. This street-wear collection will definitely get you noticed. The bright colors and bold graphics are exactly the look you want with spring coming up. If wearing the clothes bring about a lifestyle even slightly similar to what's depicted in the video lookbook, you can count me in for an order. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Street-wear Fashion:** A rise in the demand for bold and colorful street-wear clothing that reflects a particular lifestyle shown in the rap lifestyle lookbooks. - **Video Lookbooks:** The increased use of video lookbooks by clothing labels to showcase their collections and replicate the lifestyle portrayed through them. - **Graphic T-shirts:** Graphic t-shirts with bold and flashy designs featuring popular icons and symbols like Mike Tyson and Olympic rings are gaining popularity in street-wear fashion. ### Sectors Adopting This - **Fashion and Apparel:** Clothing companies that cater to urban youth can leverage the trend of bold and flashy streetwear to market their clothing label. - **Marketing and Advertising:** There is a new opportunity for advertising and marketing agencies to create more compelling video lookbooks for trendy street-wear fashion brands. - **Social Media and Influencer Marketing:** Social media influencers and bloggers who cater to the urban youth scene can partner with clothing companies to showcase their collections and promote unique street-wear fashion. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Rapper-Honoring Fall Streetwear](https://www.trendhunter.com/trends/tupac-shakur-estate.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md)