# Video Highlighting Apps Algorithm-Powered Tool Minute Recommends Short Video Clips to Users By Alyson Wyers | Published 2015-07-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/video-highlighting References: [springwise](http://www.springwise.com/video-highlights-tool-automatically-selects-bits-clip/) & [minute.ly](http://minute.ly/) This video highlighting tool helps you pick out the best parts automatically. Using algorithms, Minute lets users watch and share the highlights of any video clip. The [video optimization technology](https://www.trendhunter.com/trends/snapsummary2) works similarly to catchy headlines in text by finding the most interesting and relevant part of the video and reducing it to a 15-25 second clip in an effort to expand audiences for publishers and help media consumers absorb more content. Available in a mobile app, the video highlighting tool also lets users subscribe to "daily video digests." They simply create a Minute profile listing their interests and preferences to receive a stack of [personalized video clip suggestions](https://www.trendhunter.com/trends/socialready-clips). The loops make it easier to rewatch, share and skip content. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Algorithm-powered Video Highlighting:** Algorithm-powered video highlighting technology is enabling users to watch the highlights of any video clip. - **Personalized Video Content:** Personalized video content through algorithm recommendations is revolutionizing the way users engage with content. - **Short-form Video Optimization:** Short-form video optimization technology is reducing videos to 15-25 second clips to give media consumers more content to absorb and expand audiences for publishers. ### Who This Affects Most - **Media & Entertainment:** The media and entertainment industry can use algorithm-powered video highlighting technology to increase audience engagement and create personalized video content. - **Marketing & Advertising:** Marketing and advertising professionals can leverage algorithm-powered video highlighting and short-form video optimization to develop more engaging approaches in their storytelling and advertising campaigns. - **Technology:** The technology industry can innovate and improve existing video technology by developing more powerful and efficient algorithms for video optimization and highlighting. ## Related on Trend Hunter - [AI Video Clippers](https://www.trendhunter.com/trends/clipanything-ai.md) - [AI Video Editors](https://www.trendhunter.com/trends/opusclip.md) - [AI Video Summarization Tools](https://www.trendhunter.com/trends/minimemo.md) - [Video Repurposing Tools](https://www.trendhunter.com/trends/ai-clips.md) - [AI Video Clippers](https://www.trendhunter.com/trends/choppity.md) - [Automated Video Repurposing Tools](https://www.trendhunter.com/trends/snapcutai.md) - [AI-Powered Video Summarizers](https://www.trendhunter.com/trends/summarizeing.md) - [AI Video Summarizers](https://www.trendhunter.com/trends/sumvideo.md) - [Personalized Video Summaries](https://www.trendhunter.com/trends/scenesnap.md)