# Personalized Video Greeting Cards Hallmark Video Greeting Cards Make Messages More Memorable By Laura McQuarrie | Published 2021-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/video-greeting-cards References: [prnewswire](https://www.prnewswire.com/news-releases/hallmark-launches-all-new-way-for-people-to-send-greeting-cards-with-personalized-videos-301414222.html) & [hallmark](http://www.hallmark.com)  [Hallmark's](https://www.trendhunter.com/trends/gift-card-greetings) brand-new Video Greeting Cards help to create special memories with [personalized messages](https://www.trendhunter.com/trends/wishbot) that can easily be added for a variety of occasions. The Hallmark cards can be sent for birthdays, holidays, well-wishes and plenty of purposes in between to support love and care. These video cards provide an immersive and digital experience that has the potential to last a lifetime, since the video messages can be replayed for years to come. After choosing a Hallmark Video Greeting card, a customer scans the code in the card with their phone. Online, they can add a name, choose a song or attach photos and videos to go along with their message. Through a special URL, others can be invited to share the sentiment and recipients will receive a code that can be scanned to view, download and share their special [video greeting](https://www.trendhunter.com/trends/folksee). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 16% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Personalized Video Greeting Cards:** Hallmark's new Video Greeting Cards offer a disruptive innovation opportunity for personalized video messaging. - **QR Code Integration:** QR codes open up the possibility for unique personalization and digital experience, offering a disruptive innovation opportunity for industries that rely on personalized messaging. - **Digital Greeting Cards:** Digital greeting cards offer a cheaper alternative to physical greeting cards, and Hallmark's integration with QR codes and personalized video messaging is a disruptive innovation opportunity for the greeting card industry. ### Where This Applies - **Greeting Card Industry:** The integration of personalized video messaging and QR codes in Hallmark's Video Greeting Cards is a disruptive innovation opportunity for the greeting card industry. - **Marketing Industry:** QR code integration and personalized video messaging offer a disruptive innovation opportunity for the marketing industry to create more personal and immersive campaigns. - **E-commerce Industry:** Digital greeting cards with personalized messaging and QR code integration offer a disruptive innovation opportunity for the e-commerce industry to take advantage of growing consumer interest in personalized experiences. ## Related on Trend Hunter - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Digital Retailer Gifting Options](https://www.trendhunter.com/trends/gift-card-greetings1.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Personalized Video Cards](https://www.trendhunter.com/trends/video-cards.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Personalized Holiday Newsletters](https://www.trendhunter.com/trends/pics-wishes.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Heartwarming Video Books](https://www.trendhunter.com/trends/video-book.md)