# Video Game-Themed Hotels Atari Will Open a Gaming Hotel in Phoenix with AR and VR Experiences By Daniel Johnson | Published 2020-01-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/video-gamethemed-hotels References: [hypebeast](https://hypebeast.com/2020/1/atari-hotels-video-game-themed) [Atari](https://www.trendhunter.com/trends/atari) recently announced that it will create video game-themed hotels in the United States. The first location will be located in Phoenix and it will open later in 2020. Atari also indicated that the other hotels will be located in Las Vegas, Denver, Chicago Austin, Seattle, San Francisco, and San Jose. The Phoenix location was designed by Shelly Murphy and Napoleon Smith III, from GSD Group. The video game-themed hotels will feature various [VR and AR experiences](https://www.trendhunter.com/trends/mixedreality-theme-park), and will also be able to act as an esports venue. Napoleon Smith III spoke about the design of the hotel, “When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for." Image Credit: Atari ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Video Game-themed Hotels:** The rise of video game-themed hotels presents an opportunity for the hospitality industry to take advantage of the growing gaming industry by providing immersive experiences for gamers and nostalgia for retro gaming enthusiasts. - **VR and AR Experiences:** The integration of virtual reality (VR) and augmented reality (AR) technologies in video game-themed hotels creates disruptive innovation opportunities for the entertainment industry to offer unique and immersive experiences to guests. - **Esports Venues:** The inclusion of esports venues in video game-themed hotels opens up possibilities for the gaming and event management industries to tap into the rapidly growing esports market and provide dedicated spaces for esports tournaments and events. ### Sectors Adopting This - **Hospitality Industry:** The hospitality industry can capitalize on the video game-themed hotel trend by integrating gaming elements and immersive experiences to attract gamers and enhance guest satisfaction. - **Entertainment Industry:** The entertainment industry has the opportunity to leverage VR and AR technologies in video game-themed hotels to deliver innovative and engaging experiences that blur the lines between virtual and physical reality. - **Gaming and Event Management Industries:** The gaming and event management industries can explore partnerships with video game-themed hotels to create dedicated spaces for esports tournaments and events, tapping into the rapidly growing esports market. ## Related on Trend Hunter - [Retro Gaming Room Experiences](https://www.trendhunter.com/trends/retro-gaming-box.md) - [Hotel Gaming Lounges](https://www.trendhunter.com/trends/hotel-gaming-lounge.md) - [Anniversary-Celebrating Retro Games](https://www.trendhunter.com/trends/atari-xp.md) - [Wood-Paneled VR Headsets](https://www.trendhunter.com/trends/atari-vr-headset.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [Video Game-Inspired Hot Sauces](https://www.trendhunter.com/trends/atari-sauce.md) - [Chic Retro Consoles](https://www.trendhunter.com/trends/atari-gamestation.md) - [Modernized Nostalgic Gaming Consoles](https://www.trendhunter.com/trends/atari-gamestation-pro.md) - [Adult-Targeted Arcade Experiences](https://www.trendhunter.com/trends/chucks-arcade.md)