# In-Store Video Game Livestreams Hollister Hosted a Twitch Livestream for a Video Game Launch By Laura McQuarrie | Published 2019-06-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/video-game-livestream References: [thecurrentdaily](https://thecurrentdaily.com/2019/06/20/hollister-hosts-twitch-live-stream-in-store-to-celebrate-video-game-launch/) & [shoploscerritos](https://www.shoploscerritos.com/Events/Details/515726) To kick off the launch of Crash Team Racing Nitro-Fueled (also known as CTR), teen fashion brand [Hollister](https://www.trendhunter.com/trends/share2pay) created an [in-store video game livestream event](https://www.trendhunter.com/trends/nintendo-switch-2-2) from its Los Cerritos store location in California. For the event, Hollister invited two [Twitch](https://www.trendhunter.com/trends/amazon-fashion-europe) streamers to play CTR in-store, giving people the chance to watch in-store or tune in online via Twitch for all of the action. For the event, an in-store gaming lounge was set up to offer a comfortable viewing and gaming experience. Hollister also invited influencers to support the video game launch with friendly gaming competitions. Additionally, for those who couldn't make it to the one-day-only event, Hollister is offering downloads of CTR online, as well as through 100 of its stores in the United States. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 15% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **In-store Livestream Events:** Retailers can create in-store livestream events to showcase products and create community engagement. - **Influencer Partnerships for Gaming:** Brands can partner with influencers to create gaming content and generate buzz for product launches. - **Branded Gaming Experiences:** Businesses can create branded gaming experiences and incorporate them into their marketing strategy to promote engagement and drive sales. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can utilize in-store gaming events and influencer partnerships to launch new products and increase customer engagement. - **Video Game Industry:** The video game industry can collaborate with fashion brands to create gaming experiences and reach new audiences. - **Marketing Industry:** Marketing agencies can help businesses integrate gaming experiences into their marketing strategies and generate buzz for product launches. ## Related on Trend Hunter - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [In-Stream Shoppable Experiences](https://www.trendhunter.com/trends/elf-cosmetics-twitch.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Interdimensional Gaming Experiences](https://www.trendhunter.com/trends/alienware-x-twitch.md) - [Fandom Culture Retail Experiences](https://www.trendhunter.com/trends/eb-trends-store-concept.md) - [Livestream-Enabled Food Vouchers](https://www.trendhunter.com/trends/capcom.md) - [Restaurant-Themed Esports Tournaments](https://www.trendhunter.com/trends/battle-of-the-brands-1.md) - [Interactive Motorsport-Inspired Gaming Experiences](https://www.trendhunter.com/trends/mario-kart-worlds.md) - [Car-Branded Gaming Ventures](https://www.trendhunter.com/trends/hondaverse.md)