# Gamepad-Controlled Cars Doritos Replaces a Steering Wheel with a Video Game Driving System By Laura McQuarrie | Published 2015-05-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/video-game-driving References: [creativecriminals](http://creativecriminals.com/doritos/gamepad-car) & [facebook](https://www.facebook.com/DoritosNederland) Snack brand [Doritos](https://www.trendhunter.com/trends/doritos-silent) brings video game driving to real life with its Gamepad Drive. A steering wheel is one thing that seems absolutely essential to have inside a car, but Doritos proves that it can be swapped out for something like a [handheld gaming controller](https://www.trendhunter.com/trends/nothing-gamepad-1)—and still work quite well. In order to see how the car would run, Doritos pitted two gamers against a professional race car driver for a well-matched battle. The competitors then had to go on a course, picking up coins, pushing the speed limit and avoid hitting giant chips along the way. Now that [video gaming is becoming more immersive](https://www.trendhunter.com/trends/driving-simulations), stunts like this one offer a fun way to bridge the gap between the two realities. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Video Game Driving:** Opportunity for developing immersive video game driving experiences for cars. - **Handheld Gaming Controllers:** Potential to replace traditional car steering wheels with handheld gaming controllers. - **Immersive Experiences:** Creating innovative ways to bridge the gap between virtual and real-life environments. ### Who This Affects Most - **Automotive:** Exploring the integration of video game elements into car driving experiences. - **Gaming:** Developing gaming technology for use in unconventional applications like driving. - **Entertainment:** Creating immersive experiences that blur the lines between virtual and real world. ## Related on Trend Hunter - [Steering Wheel Gaming Controllers](https://www.trendhunter.com/trends/gamesir-swift-drive.md) - [Integrated Steering Controllers](https://www.trendhunter.com/trends/swift-drive.md) - [In-Car Gaming Systems](https://www.trendhunter.com/trends/airconsole-1.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Smartphone-Controlled Racing Games](https://www.trendhunter.com/trends/modiplay-racing-game.md) - [Game Controller Steering Wheels](https://www.trendhunter.com/trends/afeela-sedan.md) - [Game Style Navigation](https://www.trendhunter.com/trends/need-for-speed-mini-map.md) - [Video Game-Inspired Vehicle Designs](https://www.trendhunter.com/trends/mg-maze.md)