# Viral Video Format Ads Taco Bell Launched a National Ad Campaign with TikTok's Video Format By Daniel Johnson | Published 2020-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/video-format References: [marketingdive](https://www.marketingdive.com/news/taco-bell-taps-tiktoks-vertical-video-format-for-tv-ad/573818/) & [prnewswire](https://www.prnewswire.com/news-releases/taco-bell-debuts-its-longest-shell-ever-with-the-triplelupa-the-ultimate-reinvention-of-the-fan-favorite-chalupa-301020190.html) [Taco Bell](https://www.trendhunter.com/trends/beautiful-mess-1) is partnering with [TikTok](https://www.trendhunter.com/trends/tiktok-experience) to launch a campaign using the platform's popular vertical video format. The new ad was launched to highlight the chain's new product named the 'Triplelupa,' which will be available from Taco Bell until March 12. The collaboration marks the first time the platform has worked with a brand for a nationally distributed ad campaign. The ad was shot in the vertical video format, in order to mimic the content seen on the popular video platform. The [QSR](https://www.trendhunter.com/trends/hot-sauce-sayings) chain is also launching a hashtag along with the ad, which highlights the fact that the Tripleupa is the first-ever menu item that is meant to be torn apart. Tracee Larocca, the SVP of brand engagement at Taco Bell, spoke about the campaign, "When I look back at our history with social trends, I'm proud of the fact that we are always leading the industry and pushing boundaries." Image Credit: Taco Bell Corp. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Vertical Video Format:** Disruptive innovation opportunity: Explore new ad formats using vertical video to capture the attention of mobile users. - **Collaboration with Social Media Platforms:** Disruptive innovation opportunity: Partner with popular social media platforms to create engaging and interactive ad campaigns. - **Hashtag Marketing:** Disruptive innovation opportunity: Utilize hashtags in advertising to encourage user participation and generate buzz around new products. ### Who This Affects Most - **Fast Food:** Disruptive innovation opportunity: Incorporate innovative advertising strategies to stand out in the competitive fast food industry. - **Social Media:** Disruptive innovation opportunity: Develop new features and tools for social media platforms to enhance brand collaborations and ad campaigns. - **Marketing and Advertising:** Disruptive innovation opportunity: Explore unconventional and creative ways to engage consumers through viral video ads and hashtag marketing. ## Related on Trend Hunter - [Authenticity-Encouraging QSR Campaigns](https://www.trendhunter.com/trends/beautiful-mess-1.md) - [Branded Taco Swaps](https://www.trendhunter.com/trends/taco-swap.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Music-Driven Snack Campaigns](https://www.trendhunter.com/trends/tiktok-experience.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md) - [Breakfast QSR Marketing Campaigns](https://www.trendhunter.com/trends/howdoyourooty.md) - [Short-Form Foodie Feeds](https://www.trendhunter.com/trends/uber-eats-6.md) - [Streetstyle Flavor Campaigns](https://www.trendhunter.com/trends/turn-it-up.md) - [Horizontal Video Applications](https://www.trendhunter.com/trends/horizontal-full-screen-mode.md)