# In-Film Video Filters This Snapchat Feature Lets Users Edit Their Faces in Video Chats By Charlotte Joyce Kidd | Published 2015-09-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/video-filters References: [businessinsider](http://www.businessinsider.com/snapchat-buys-looksery-2015-9?utm_source=feedly&utm_medium=webfeeds) In the latest development for the ever-growing social media platform [Snapchat](https://www.trendhunter.com/trends/nyx-beauty-bestie) is adding in-film video filters to its stories and snaps. Snapchat recently acquired video filters app Looksery in order to add the sure-to-be-popular capability to its existing video features. The app boasted several different video filters, intended both to create more flattering images and to add layers of goofy, creepy or amusing animations to clips. Some of the anticipated video filters allow users to give their selfies thinner faces, better lighting or brighter eyes. Others transform their subjects into skeletons, zombies or cyborgs, or make animated rainbows and emojis appear on the screen. With the addition of these video filters, Snapchat is poised to become the social media platform of choice for [posting selfies](https://www.trendhunter.com/trends/selfyzai). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **In-film Video Filters:** Social media platforms can explore the use of in-film video filters to enhance the user's experience and engagement. - **Facial Recognition Technology:** Industries can explore the use of facial recognition technology to personalize content and offer a more engaging user experience. - **Augmented Reality:** Using augmented reality to add amusing animations and filters can enhance the user's experience and engagement. ### Sectors Adopting This - **Social Media:** Social media platforms can leverage in-film video filters to attract more users and increase engagement. - **Entertainment:** Entertainment platforms can use the technology to provide a unique and engaging user experience by offering users options to use filters while watching content. - **Advertising:** Advertisers can benefit from the use of in-film video filters, as it provides them with a new and interactive way to market their products while engaging their target audience. ## Related on Trend Hunter - [Product-Integrated Filters](https://www.trendhunter.com/trends/nyx-beauty-bestie.md) - [AI-Powered Social Media Lenses](https://www.trendhunter.com/trends/ai-video-lenses.md) - [Creator-Focused Video Editing Apps](https://www.trendhunter.com/trends/story-studio.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md) - [Conference Call AR Lenses](https://www.trendhunter.com/trends/snapchat-ar-lens-1.md) - [AR Filter Browser Extensions](https://www.trendhunter.com/trends/ar-lenses-1.md) - [AI-Powered Video Generators](https://www.trendhunter.com/trends/higgsfield.md) - [Educational ASL Social Filters](https://www.trendhunter.com/trends/asl-alphabet-lens.md) - [Social Media-Integrated AI Lenses](https://www.trendhunter.com/trends/chatgpt-3.md)