# Video-First Dating Apps Snack is a Video Dating App for Gen Z Inspired by TikTok By Laura McQuarrie | Published 2021-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/video-dating-app References: [dailyhive](https://dailyhive.com/vancouver/snack-app-kim-kaplan) & [thesnackapp](https://www.thesnackapp.com/) Snack is a brand-new video dating app that takes cues from popular platforms and introduces a new way for people to be paired with potential matches. The video-style dating app takes inspiration from the matching algorithms of dating platforms like [Tinder](https://www.trendhunter.com/trends/it-starts-with-a-swipe) and combines them with the ability to share and stream like on [Instagram](https://www.trendhunter.com/trends/tinder-5) or [TikTok](https://www.trendhunter.com/trends/dream-date-a-sip-at-love). Founder Kimberly Kaplan was inspired by a TikTok video of someone creating a dating ad for themselves, listing their age, sign and location, along with the #single tag in the caption. Although Snack is targeted towards Gen Z, it's an app that can be used by a wide range of singles. Since the start of the pandemic, many singles have been turning to video dating to form authentic connections in a safe way. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Video-first Dating:** There is an opportunity for other dating apps to prioritize video features to compete with video-first dating apps like Snack. - **Tiktok-inspired Dating:** There is potential for other startups to incorporate TikTok-style features into their dating app to appeal to younger users like Snack. - **Authentic Connection:** There is an opportunity for dating apps to focus on fostering authentic connections by providing unique video sharing and matching features as Snack does. ### Sectors Adopting This - **Dating Apps:** Dating app companies could benefit from adding new video-sharing features to engage and attract more users across different age groups as Snack does. - **Social Media Apps:** Social media app companies could enter the dating app market with new and innovative video-first dating apps to compete with startups like Snack. - **Video Streaming Apps:** Video streaming companies could expand into the dating app space by adding innovative features in line with video-first dating apps as Snack does. ## Related on Trend Hunter - [AI Avatar Dating Apps](https://www.trendhunter.com/trends/snack-app.md) - [Video-Enabled Dating Apps](https://www.trendhunter.com/trends/candid-dating-app.md) - [Online Dating Anti-Ghosting Features](https://www.trendhunter.com/trends/snack-anti-ghosting.md) - [Real-Time Video Matching](https://www.trendhunter.com/trends/call-me-maybe.md) - [Gamified Video Dating Apps](https://www.trendhunter.com/trends/irly.md) - [Short-Form Dating Shows](https://www.trendhunter.com/trends/dream-date-a-sip-at-love.md) - [Authentic Video Dating](https://www.trendhunter.com/trends/vibing.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md) - [No-Swipe Gen Z Dating Apps](https://www.trendhunter.com/trends/noswipe-dating-app.md)