# Video Conference Clones Coors Light's Clone Machine Creates a Stand-In for Video Conference Chats By Laura McQuarrie | Published 2020-05-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/video-conference-chat References: [designtaxi](https://designtaxi.com/news/409920/Coors-Light-s-Clone-Machine-Lets-You-Make-A-Duplicate-To-Attend-Zoom-Calls/) & [coorslight](http://www.coorslight.com/clonemachine) With a high volume of people now working from home and remotely attending classes, [video conference chats](https://www.trendhunter.com/trends/tonari-portals) have become the go-to way for people to communicate with one another. Quickly, some people found that they could either use a still image or a [looping video to trick people](https://www.trendhunter.com/trends/clones) into thinking they're attending the meetings in real-time—and [Coors Light](https://www.trendhunter.com/trends/chill-face-roller) is now introducing a branded tool of its own to help people sneak out of never-ending video meetings. The Clone Machine tool helps to create a stand-in for one's video calls by helping people capture a video of themselves, so that a convincing double can be created in a matter of 30 seconds. With the tool, users can save the video and use it as a Zoom background the next time they need an escape. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 60% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Video Conference Clones:** The trend of creating video conference clones or stand-ins for virtual meetings presents an opportunity for innovation in the virtual events industry. - **Remote Work Tools:** The trend of remote work has created a demand for tools that enhance remote collaboration, presenting an opportunity for innovation in the remote work technology industry. - **Virtual Escapes:** The trend of using escape tools in virtual meetings presents an opportunity for innovation in the virtual reality and simulation industry. ### Industries Being Reshaped - **Virtual Events Industry:** The rise of virtual events and the need for more engaging and realistic experiences presents an opportunity for innovation in the virtual events industry. - **Remote Work Technology Industry:** The increase in remote work has created a demand for technologies that enhance remote collaboration, allowing for opportunities in the remote work technology industry. - **Virtual Reality Industry:** The trend of using virtual escapes in video conference calls presents an opportunity for innovation in the virtual reality industry, especially in the development of more immersive and realistic virtual environments. ## Related on Trend Hunter - [Coffee Shop Video Calls](https://www.trendhunter.com/trends/coffee-video-calls.md) - [Advanced Video Call Prototypes](https://www.trendhunter.com/trends/logitech-4.md) - [AI Video Cloning Tools](https://www.trendhunter.com/trends/ai-twins.md) - [Meeting-Focused AI Avatars](https://www.trendhunter.com/trends/zoom-2.md) - [Cartoon Avatar Digital Meetings](https://www.trendhunter.com/trends/zoom-avatar.md) - [Handheld Video Conference Controllers](https://www.trendhunter.com/trends/pauseme.md) - [Cartoonish Video Calling Features](https://www.trendhunter.com/trends/zoom-avatars.md) - [AI Video Cloning](https://www.trendhunter.com/trends/ai-personas1.md) - [One-Click Remote Meeting Tools](https://www.trendhunter.com/trends/spontaneousli.md)