# AI-Powered Video Chats Fireworks Enhances Shoppable Live Video Commerce with Generative AI By Laura McQuarrie | Published 2023-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/video-commerce References: [progressivegrocer](https://www.progressivegrocer.com/fresh-market-firework-collaborate-ai-live-shopping) & [firework](http://www.firework.com/)  Video commerce has become an in-demand way for businesses to showcase their products, and with the help of generative AI, it has the potential to be redefined in innovative and exciting ways. End-to-end video commerce platform [Firework](https://www.trendhunter.com/trends/firework) newly announced the beta release of a first-of-its-kind [generative AI live shopping solution](https://www.trendhunter.com/trends/ai-retail-shopping-assistant). This patent-pending generative AI technology gives video viewers the power to engage with an in-video chat long after a live stream has concluded so that they can ask questions and get meaningful responses from artificial intelligence. Thanks to the AI engine's large language model, it can understand and respond in a wide range of languages, as well as a brand's unique voice. Firework is launching the beta version of the first-to-market tool with The Fresh Market. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 76% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Generative AI Live Shopping:** The integration of generative AI technology in live shopping is innovative and exciting. - **End-to-end Video Commerce:** Video commerce has become an in-demand way to showcase products, and end-to-end platforms that offer generative AI solutions are disruptive. - **Multilingual AI Response:** AI engines that understand and respond in a wide range of languages offer a disruptive innovation opportunity for global marketing. ### Who This Affects Most - **E-commerce:** Generative AI-powered live shopping can revolutionize the e-commerce industry by enhancing the customer experience. - **Artificial Intelligence:** Generative AI technology has potential for further innovation in the field of artificial intelligence. - **Marketing:** Multilingual AI response offers innovative solutions for global marketing strategies. ## Related on Trend Hunter - [Virtual Shopper Solutions](https://www.trendhunter.com/trends/firework.md) - [AI Shoppable Video Generators](https://www.trendhunter.com/trends/cliphero.md) - [Virtual Shopping Assistants](https://www.trendhunter.com/trends/virtual-shopping-assistant.md) - [AI-Powered Online Shopping Assistants](https://www.trendhunter.com/trends/aipowered-virtual-assistant.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/target-7.md) - [AI Video Advertisement Generators](https://www.trendhunter.com/trends/adcreative-ai.md) - [AI-Powered Video Generators](https://www.trendhunter.com/trends/avataar.md) - [AI-Powered Lifestyle Photography](https://www.trendhunter.com/trends/nextech3dai.md) - [AI-Powered Ecommerce Tools](https://www.trendhunter.com/trends/threekit.md)