# Virtual Background Campaigns Coors Light is Turning Video Chat Backgrounds into Real Destinations By Laura McQuarrie | Published 2020-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/video-chat-background References: [prnewswire](https://www.prnewswire.com/news-releases/coors-light-wants-to-send-you-to-the-video-chat-background-youve-been-staring-at-for-months-301120444.html) & [coorslight](http://www.coorslight.com/outside) For several months now, people have been showing up on Zoom and other video conferencing tools using fun [video chat backgrounds](https://www.trendhunter.com/trends/piccadilly-lights-1) to make it seem as if they're in a more fun or interesting setting than home. Knowing that many people are eager to travel when they can, [Coors Light](https://www.trendhunter.com/trends/coors-light-chill-train) is giving people the opportunity to visit the real version of the virtual background they've been staring at for so long. Coors Light is inviting people to take a screenshot of themselves in front of their "ideal video chat background" so that they can be entered for their chance to [win a trip to that location](https://www.trendhunter.com/trends/switzerland-is-fake). The campaign helps to provide something for people to look forward to, especially at a time when jetting off to a new location isn't the same as it was last year. Image Credit: Coors Light ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Virtual Background Tourism:** Using virtual backgrounds as a way to inspire travel and offer real-life experiences. - **Real-world Connection:** Bringing the virtual and real worlds together through interactive campaigns. - **Anticipatory Experiences:** Creating excitement and anticipation by giving people a chance to win a trip to their ideal virtual background location. ### Where This Applies - **Digital Advertising:** Utilizing virtual backgrounds as a tool for engaging and interactive advertising campaigns. - **Travel and Tourism:** Leveraging virtual backgrounds to promote destinations and provide incentives for future travel. - **Consumer Goods:** Using virtual backgrounds as a marketing strategy to engage consumers and create brand experiences. ## Related on Trend Hunter - [Cross-Country Beer Trains](https://www.trendhunter.com/trends/coors-light-chill-train.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Coffee Shop Video Calls](https://www.trendhunter.com/trends/coffee-video-calls.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Co-Branded Digital Travel Hubs](https://www.trendhunter.com/trends/corona-global-hub.md) - [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md) - [Temporary Retirement Sweepstakes](https://www.trendhunter.com/trends/temporary-retirement-sweepstakes.md)