# Charitable Challenge Networks 'Battler' is a Video Challenge Network That Supports Social Causes By Michael Hemsworth | Published 2017-08-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/video-challenge References: [betalist](https://betalist.com/startups/battler) & [battler.me](http://www.battler.me) The Ice Bucket Challenge brought the power of [video challenges](https://www.trendhunter.com/trends/text-battle) to the forefront of pop culture, which is where the 'Battler' network looks to offer users a dedicated way to partake. 'Battler' works by enabling users to partake in challenges and post the results while also nominating others in order to create a friendly battle to raise awareness for certain causes. Users can perform the challenges for fun or as a way to compete with friends to [win prizes](https://www.trendhunter.com/trends/wannadare) or simply for bragging rights. Video challenges are a powerful marketing tool that can be harnessed using the 'Battler' network in order to offer consumers an entertaining, interactive means of ensuring they are always doing their part to [support charitable endeavors](https://www.trendhunter.com/trends/thrift-it-back). ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Video Challenge Networks:** The rise of dedicated video challenge networks provides disruptive innovation opportunities for marketing campaigns and social causes. - **Gamification of Charitable Acts:** The gamification of charitable acts through video challenges offers a unique way to engage users and raise awareness for social causes. - **Interactive Cause Awareness:** Interactive video challenges create opportunities for businesses to engage consumers in a meaningful way while supporting charitable endeavors. ### Sectors Adopting This - **Social Media:** The social media industry can leverage video challenge networks to create engaging experiences for users that encourage social causes and drive brand loyalty. - **Charitable Organizations:** Charitable organizations can utilize dedicated video challenge networks as a disruptive tool to raise awareness, attract supporters, and foster community engagement. - **Marketing and Advertising:** The marketing and advertising industry can embrace the gamification of charitable acts through video challenges to create innovative campaigns that resonate with consumers and align with corporate social responsibility initiatives. ## Related on Trend Hunter - [Community Challenge Platforms](https://www.trendhunter.com/trends/community-challenge.md) - [Interactive Challenge Platforms](https://www.trendhunter.com/trends/tigbar.md) - [Digital Fundraising Competitions](https://www.trendhunter.com/trends/the-community-cup.md) - [Brand-Boosting Social Media Contests](https://www.trendhunter.com/trends/iconic-agua.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Gamified Crowdfunding Platforms](https://www.trendhunter.com/trends/tiltify-personal.md) - [Puzzle Strategy Games](https://www.trendhunter.com/trends/challenge-friends.md) - [Collaborative Fitness Challenges](https://www.trendhunter.com/trends/75-hard-together.md) - [Text-Based Arena Platforms](https://www.trendhunter.com/trends/text-battle.md)