# Video Bookvertising Selling Books Using Youtube Helps Self-Publishers Get Discovered By Vincent Salera | Published 2009-03-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/video-bookvertising-selling-books-using-youtube References: [drawn](http://drawn.ca/) Unless you live on another planet, we are all aware about the popularity of [viewing videos on the internet](https://www.trendhunter.com/trends/video-marketing-platforms). Promotional book video ads have joined YouTube's popular mixes of music, movies, television and comedy. Having a website for a book and/or author is no longer enough to create a buzz. The trend lately is to have a book’s synopsis turned into a mini teaser ad as more and more [self-published authors](https://www.trendhunter.com/trends/audiobook-publishing), not having a major publishing house behind them to market their book, try to find new ways to get their potential reader’s attention. The video shows a teaser for the children’s book *“Rita and Whatsit” by Jean-Philippe Arrou-Vignod and illustrations by Olivier Tallec.* Expect much more of this type of bookvertising in the years to come. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 6% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Bookvertising:** Creating promotional videos for books to break through traditional book marketing clutter. - **Self-publishing:** More and more authors turn to self-publishing and need alternative marketing strategies. - **Digital Content:** Expanding promotional strategies into digital media as the trend continues to shift in this direction. ### Who This Affects Most - **Publishing:** Traditional publishing houses will need to adapt by incorporating new strategies to engage with authors and readers directly. - **Advertising:** Advertising agencies will need to expand their offerings to include video production and social media. - **Film and Television:** Opportunities for cross-industry collaborations with book authors to create adaptations and derivative content for film and television. ## Related on Trend Hunter - [Heartwarming Video Books](https://www.trendhunter.com/trends/video-book.md) - [Visual Knowledge Platforms](https://www.trendhunter.com/trends/bookwatch.md) - [AI-Powered Video Advertisements](https://www.trendhunter.com/trends/youtube-8.md) - [Effortless Online Publishing](https://www.trendhunter.com/trends/writebook.md) - [Short Video Monetization Tools](https://www.trendhunter.com/trends/youtube-affiliate-finder.md) - [Social Video Sponsorship Platforms](https://www.trendhunter.com/trends/thoughtleadersio.md) - [Automated Video Metadata](https://www.trendhunter.com/trends/magic-publish.md) - [Voice-Activated Books](https://www.trendhunter.com/trends/readyland.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md)