# Better-for-You Canned Cocktails VIDE Canned Cocktails are Made with Three Simple Ingredients By Grace Mahas | Published 2020-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vide References: [drinkvide](https://drinkvide.com/) [VIDE](https://www.trendhunter.com/trends/pineapple-tequila-soda) is a new brand of better-for-you canned cocktails founded by college best friends Ryan Laverty and Sal Campisi. The cocktails are designed with health in mind and are made with only three ingredients—carbonated water, six times distilled gluten-free vodka, and a dash of natural cranberry/watermelon flavor —instead of ingredients like citric acid and potassium citrate that many competitors add. Plus, the [ready-to-drink vodka products](https://www.trendhunter.com/trends/zeroes-beverages) are only [99 calories, gluten-free, and contains zero sugar](https://www.trendhunter.com/trends/vodka-refreshers) or zero carbs—appelaing to conscious consumers. VIDE premium canned cocktails are currently available to buy only (with the brand delivering to 34 US States) and in select retailers. Fans can choose between two variants, Watermelon and Cranberry, and the cans are available for $11.99 USD for a 4-pack of 12-ounce cans. Image Credit: VIDE ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Spike in Better-for-you Canned Cocktails:** The rise in demand for healthier canned cocktail options creates an opportunity for more brands to create better-for-you alternatives. - **Simplifying Ingredients in Ready-to-drink Cocktails:** The trend of using fewer, simpler ingredients in canned cocktails opens up possibilities for other brands to experiment with clean label options. - **Growing Market for Low-calorie, Gluten-free Canned Cocktails:** The increase in popularity of low-calorie and gluten-free options in ready-to-drink cocktails presents a chance for more brands to cater to health-conscious consumers. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverages industry can explore innovative ways to develop better-for-you canned cocktails to meet the demand for healthier options. - **Food and Beverage Packaging:** The food and beverage packaging industry can provide innovative packaging solutions specifically designed for canned cocktails with clean and minimalist branding. - **E-commerce and Delivery Services:** The e-commerce and delivery services industry can capitalize on the growing demand for better-for-you canned cocktails by offering convenient and efficient delivery options for consumers to purchase these products online. ## Related on Trend Hunter - [Sporty Vodka Cocktails](https://www.trendhunter.com/trends/vodkade.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Artisan-Style Low-Calorie Cocktails](https://www.trendhunter.com/trends/this-is-skinny.md) - [Better-For-You Boozy Beverages](https://www.trendhunter.com/trends/watertight-cocktails.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Canned Bar-Quality Rum Cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails.md)