# Bruised Badboy Shoots The Vidar Logi by Helgi Omars­son Portrait Series Debuts a Fresh Face By Jana Pijak | Published 2012-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vidar-logi-by-helgi-omarsson References: [thefashionisto](http://thefashionisto.com/fresh-face-vidar-logi-by-helgi-omarsson/) & [google](http://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&sqi=2&ved=0CEoQFjAF&url=http://inthemoment.moderndestiny.com/2012/03/21/fresh-face-vidar-logi-by-helgi-omarsson/&ei=nTBrT-6QAuHi0QH84un3Bg&usg=AFQjCNHEmJ7xN-6iDjfxBlUdy4t1Yau2-g) Captured by the lens of the [fashion photographer](https://www.trendhunter.com/trends/betterstudio), the Vidar Logi by Helgi Omars­son portrait series showcases the young model's talents. The Eskimo Models rising star proves he is a face to watch, with bold imagery that showcases false bruising and [painful scars](https://www.trendhunter.com/trends/scar-stories1). From facial cuts to a [boldly applied black eye](https://www.trendhunter.com/trends/glass-portraits), Vidar pulls off the role of bruised badboy. The Icelandic model sits in stoic captures and grimaces in expressive portraits displaying a wide range of talent sure to carry him to the top. Exuding attitude, personality and a quiet confidence, the fashionable newcomer shows he has what it takes to maintain staying power. The Vidar Logi by Helgi Omars­son portrait series highlights the young model's talents, proving he is one to remember. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 40% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Expressive Portraits:** Opportunity for photographers and artists to explore unique and unconventional ways of showcasing talent. - **Fashionable Newcomers:** Fashion industry professionals can tap into the rising stars' potential to bring fresh and innovative perspectives to their brands. - **Staying Power in Modeling:** Modeling agencies and fashion brands can find opportunities to nurture and promote models who exude attitude, personality, and confidence. ### Industries Being Reshaped - **Photography:** Disruptive innovation opportunities for photographers to experiment with unconventional methods and showcase unique talent. - **Fashion:** Fashion brands can leverage the potential of rising stars in order to stay ahead of trends and bring fresh perspectives to their collections. - **Modeling:** Opportunities for modeling agencies to identify, promote, and develop models who possess the characteristics of attitude, personality, and confidence that capture audience attention. ## Related on Trend Hunter - [Contemporary Vintage Frames](https://www.trendhunter.com/trends/bru-eyewear-fall.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Diverse Premium Unisex Eyewear](https://www.trendhunter.com/trends/bru-eyewear.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Beauty-Branded Film Series](https://www.trendhunter.com/trends/art-basel-miami-beach.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)