# Acne-Fighting Wrinkle Serums Vid Esencial's Anti-Aging Serum Features Lavender and Tea Tree Oil By Jana Pijak | Published 2017-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vid-esencial References: [videsencial](https://www.videsencial.com/producto/suero-anti-acne-te-lavanda/) Vid Esencial is a Mexico-based beauty brand that prides itself on products that are both premium and sustainable. The brand's anti-aging serum is a best-seller that relies on no harsh chemicals, featuring a blend of soothing lavender, and purifying tea tree oil ingredients. While most anti-aging serums firm skin effectively to reduce the appearance of fine lines and wrinkles. Vid Esencial's product goes one step further to [fight acne and reduce oil buildup](https://www.trendhunter.com/trends/triple-action-firming-serum). This is due to its tea tree oil additives which work to balance skin's texture while ridding it of dirt, and other impurities. Additionally, tea tree oil has long been a way to dry out blemishes quickly without harming skin in the process. This serum is priced at $280 and is a product geared toward eco-conscious consumers. In addition to its [all-natural ingredients](https://www.trendhunter.com/trends/nutrientrich-plantbased-serum), the skincare remedy is not tested on animals, illustrating Vid Esencial's core values which center around environmentally friendly practices. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty:** Vid Esencial's use of natural and sustainable ingredients offers an opportunity for disruptive innovation in the clean beauty space. - **Multi-functional Skincare:** The inclusion of acne-fighting ingredients in an anti-aging serum highlights a trend towards multi-functional skincare products in the beauty industry. - **Animal-friendly Products:** Vid Esencial's commitment to not testing on animals represents a trend towards animal-friendly products in the beauty industry. ### Where This Applies - **Beauty and Personal Care:** Vid Esencial's eco-friendly and natural approach to skincare presents opportunities for disruptive innovation in the beauty and personal care industry. - **Sustainability:** Vid Esencial's focus on sustainability and environmentally friendly practices highlights a trend towards sustainability across industries and presents opportunities for disruptive innovation in sustainable products and practices. - **Health and Wellness:** The inclusion of tea tree oil and other natural ingredients in Vid Esencial's anti-aging serum represents a trend towards natural and holistic approaches to health and wellness, presenting opportunities for disruptive innovation in the industry. ## Related on Trend Hunter - [Clean Anti-Aging Serums](https://www.trendhunter.com/trends/alphascience-phytic-tc-serum.md) - [Affordable Aging Serums](https://www.trendhunter.com/trends/remedy-for-aging.md) - [Plant Medicine-Inspired Skincare](https://www.trendhunter.com/trends/origins-plantscription.md) - [Retinol-Inspired Tea-Based Serums](https://www.trendhunter.com/trends/black-tea-renewal-serum.md) - [Highly Concentrated Oil Serums](https://www.trendhunter.com/trends/concentrated-oil-serum.md) - [Luxury Anti-Aging Products](https://www.trendhunter.com/trends/luxury-antiaging-product.md) - [Vegan Collagen Skincare](https://www.trendhunter.com/trends/ageless-firm-even-serum.md) - [Multi-Functional Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-serum1.md) - [Edible Skincare Serums](https://www.trendhunter.com/trends/edible-skincare-serum.md)