<!-- canonical: https://www.trendhunter.com/trends/victory-swim-collection -->
<!-- robots: noindex -->

# Modest Swimwear Collections
Nike's Victory Swim Collection Provides Full-Coverage Styles

By Laura McQuarrie | Published 2019-12-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/victory-swim-collection
References: [time](https://time.com/5747217/nike-launches-swimwear-hijab/?utm_source=twitter&utm_medium=social&utm_campaign=editorial&utm_term=sports_&linkId=78681511) & [news.nike](https://news.nike.com/news/nike-victory-swim-collection-official-images-and-release-date)

In 2017, Nike created the Pro Hijab for female Muslim athletes and now the brand is introducing the Victory Swim Collection as a range of full-coverage styles that have the potential to serve those with specific religious, cultural or sun protection needs. The modest swimwear collection includes one full-coverage swimsuit, a hijab, a tunic top and leggings that will be available for purchase in early 2020.

These new styles for female athletes help to address that there has been a lack of high-performance, modest options—as Nike describes, "Too often, athletes said, swimwear presented a barrier, rather than a conduit, to enjoying the water."

The innovative swimwear collection features lightweight, fast-drying and breathable warp-knit fabric rated UPF 40+.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 92% | Activity: 74% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Full-coverage Swimwear:** Nike's Victory Swim Collection offers full-coverage style for specific religious and cultural needs, causing a demand for modest swimwear.
- **Modest Athleisure:** Modest fashion expanding beyond tennis wear and into new categories like swimwear allows for cultural inclusivity in athletic wear.
- **Performance Hijab:** Nike's Pro Hijab and new Victory Swim Collection facilitate performance for female Muslim athletes while respecting religious and cultural traditions.

### Sectors Adopting This

- **Sportswear:** Athletic wear industry can pivot towards inclusivity and diversity by offering performance options for customers with specific needs, such as full-coverage swimwear for modesty.
- **Fashion:** Modest swimwear collections and athleisure appeal to an underserved market niche and represent a new competitive edge in fashion.
- **Swimwear:** New styles of full-coverage swimwear present opportunities for companies to innovate and create high-performance options for modest swimwear.

## Related on Trend Hunter

- [Modest Influencer-Backed Gymwear](https://www.trendhunter.com/trends/leana-deeb.md)
- [Modest Cycling Gear Collections](https://www.trendhunter.com/trends/cycling-hijab.md)
- [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md)
- [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)
- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
- [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md)
- [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md)
- [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md)
- [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md)
