# Stimulant-Free Electrolyte Supplements Victory Nutrition International PerformLyte is Optimized By Michael Hemsworth | Published 2020-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/victory-nutrition-international-performlyte References: [preparedfoods](https://www.preparedfoods.com/articles/124239-victory-nutrition-international-performlyte) & [vniscience](http://www.vniscience.com/) The [Victory Nutrition International](https://www.trendhunter.com/trends/sweet-victory-botanical-gum) PerformLyte supplement is a new offering from the brand that will provide health-focused consumers with an easy way to [enhance their hydration](https://www.trendhunter.com/trends/liquid-iv-energy-multiplier) and more. The supplement is made with the brands breakthrough Prodosomed electrolyte and phytonutrient formula that will work to get it absorbed rapidly, while also supporting sustained absorption. The product is capable of delivering a range of benefits including energy boosting without the need for stimulants, oxygen utilization, immunity and more. The Victory Nutrition International PerformLyte supplement is ideal for athletes, but is also well-suited for health-conscious consumers who are looking for a way to optimize their body's natural abilities. The product comes in 30 servings per container and has a natural mixed berry flavor. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Stimulant-free Electrolyte Supplements:** Disruptive innovation opportunity: Create innovative electrolyte supplement formulations that provide rapid absorption and sustained benefits without the use of stimulants. ### Industries Being Reshaped - **Nutritional Supplements:** Disruptive innovation opportunity: Develop new and improved nutritional supplement products that cater to health-conscious consumers seeking optimized hydration and natural energy boosting. ## Related on Trend Hunter - [Crystal-Clear Electrolyte Supplements](https://www.trendhunter.com/trends/tasty-clear-electrolytes.md) - [Electrolyte Flavor Launches](https://www.trendhunter.com/trends/lth-supplement-line.md) - [Zero-Sugar Electrolyte Packs](https://www.trendhunter.com/trends/xtend-healthy-hydration.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md) - [Mineral-Infused Electrolyte Waters](https://www.trendhunter.com/trends/applied-nutrition.md) - [Lychee-Flavored Electrolyte Mixes](https://www.trendhunter.com/trends/zero-sugar-electrolyte-mix.md) - [Pre-Exercise Electrolyte Drinks](https://www.trendhunter.com/trends/sugarbreak.md) - [Supportive Workout Performance Supplements](https://www.trendhunter.com/trends/power-life-peak-replenish.md) - [Citrusy Sugar-Free Electrolytes](https://www.trendhunter.com/trends/salty-citrus-twist-salthead.md)