# Large Golden Sleek Goggles ESPN and NBA Join to Design the First-Ever Victory Goggles By Amy Duong | Published 2022-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/victory-goggles References: [hypebeast](https://hypebeast.com/2022/6/espn-x-nba-victory-goggles-for-2022-nba-finals) [NBA](https://www.trendhunter.com/trends/victor-solomon-x-michelob-ultra) recently announced its latest collaborative project, which is done alongside [ESPN](https://www.trendhunter.com/trends/2025-nba-finals) -- the two join forces to design the first-ever [Victory](https://www.trendhunter.com/trends/functional-chewing-gum1) Goggles. The new accessory is made in a gold-tone and has large frames with sleek gold trim and a black outer band. Additional details include the diamond motif by the "NBA 75" logo and the ESPN logo. Talking about the collaboration, Emeka Ofodile, Vice President of Sports Marketing at ESPN states that “We knew we wanted to take our partnership with the NBA to the next level for the 75th anniversary season, and we felt like developing customized victory goggles would be a great touch [...] It represents the final leg of a long journey for everyone from us at ESPN to fans to the players and staff of the winning team, and we’re looking forward to watching whoever wins celebrate in style,” Image Credit: ESPN, NBA ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 33% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Customized Sports Accessories:** The collaboration between ESPN and NBA showcases the potential for creating customized and unique accessories for sports fans and athletes alike. - **Luxury Sports Gear:** The golden design of the Victory Goggles highlights a trend towards luxury and high-end design in the sports industry. - **Branded Collectibles:** The diamond motif by the NBA 75 logo and ESPN logo on the Victory Goggles points towards a trend in branded collectibles as a way for sports fans to celebrate their favorite teams and events. ### Industries Being Reshaped - **Sports Apparel and Accessories:** The creation of the Victory Goggles indicates an opportunity for companies to offer unique and customized accessories for sports fans and athletes. - **Luxury Goods:** The golden design of the Victory Goggles points towards an opportunity for luxury brands to create high-end sportswear and equipment. - **Sports Merchandise:** The trend of branded collectibles, such as the NBA Victory Goggles, presents an opportunity for sports merchandise companies to offer unique and highly coveted products for fans. ## Related on Trend Hunter - [NBA-Honoring Alcohol Bottles](https://www.trendhunter.com/trends/victor-solomon-x-michelob-ultra.md) - [Athlete-Endorsed Eyewear Models](https://www.trendhunter.com/trends/jaylen-brown.md) - [AI-Enhanced Eyewear Collections](https://www.trendhunter.com/trends/von-miller-and-glassesusacom.md) - [NBA Championship Beer Collabs](https://www.trendhunter.com/trends/nba-championship-bottles.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [NBA-Collaborative Sunglasses Capsules](https://www.trendhunter.com/trends/ksubi-5.md) - [Student-Friendly Eyewear Collabs](https://www.trendhunter.com/trends/state-sunglasses.md) - [Exclusive Performance Eyewear Capsule](https://www.trendhunter.com/trends/100-thieves-and-oakley.md)