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# Playful Cycling Apparel
The Victory Chimp Kit Collection Features Banana Positioning Technology

By Joey Haar | Published 2018-06-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/victory-chimp
References: [kickstarter](https://www.kickstarter.com/projects/victorychimp/victory-chimp-the-first-kit-collection) & [victorychimp.cc](https://www.victorychimp.cc/)

Cycling design and apparel company Victory Chimp has its first ever full performance kit collection, and the playful kit looks to be a hit in terms of both aesthetics and functionality. Featuring two styles and four colorways, the Victory Chimp kit collection is at once cheekily designed while also staying dead serious about performance.

The kit comes in two styles, each of which has two colorways: Ogham and Stampen. Ogham pays testament to Victory Chimp's Irish roots, as the ogham is an early Irish alphabet found on standing stones, while Stampen is a nod to Belgian cycling passion as the word translates from Flemish as "Pedal!" Both styles include a jersey, bib shorts, a gilet, arm warmers, a base layer, a cap, a buff, and a pair of socks.

On top of the style, the pieces in the kit are extremely functional, with the added benefit of Victory Chimp's patented 'Banana Positioning Technology' to keep the fruit secure in one's back pocket during rides.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 68% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Cycling Apparel Design:** Opportunity for innovative designs that combine aesthetics and performance in cycling apparel.
- **Personalized Cycling Kits:** Potential for custom-made cycling kits that reflect individual styles and preferences.
- **Functional Accessories for Cyclists:** Demand for specialized accessories that enhance comfort and convenience during cycling.

### Sectors Adopting This

- **Sportswear and Apparel:** Disruptive innovation opportunities in developing playful performance kits that cater to the specific needs of cyclists.
- **Textile Manufacturing:** Opportunity to create advanced fabrics and materials that enhance the functionality of cycling apparel.
- **Consumer Goods and Retail:** Potential for retailers to offer a wide range of cycling accessories that address the unique requirements of cyclists.

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