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# City-Themed Pocket Knives
Victorinox Swiss Army's Contest Attracted a Global Community of Artists

By Ell Smith | Published 2018-04-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/victorinox-swiss-army
References: [swissarmy](https://www.swissarmy.com/ca/en/Explore/Inspiration/Classic-Limited-Edition/cms/classic-limited-edition)

In an effort to celebrate its timeless aesthetic, [Victorinox Swiss Army](https://www.trendhunter.com/trends/special-companion) has launched a contest which tasked artists with creating the next limited-edition design for its small 58 mm Classic pocket knife.

This year's theme of "Places of the World!" attracted a global audience with over 878 ideas from 62 countries submitted. Original artists entered their creative designs, which ranged from abstract images that captured the feel of a city, to defined renderings of significant buildings, like Paris' Eiffel Tower or New York's Statue of Liberty.

The contest demonstrates the varying creativity from around the world, as a global community of artists visualized their love for their city. The entire collection is available online or at the Victorinox flagship in Yorkville, Toronto.

Image Credit: Victorinox Swiss Army

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 56% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Global Community Art Competitions:** Opportunities for brands to engage with a global community of artists by hosting contests to create limited-edition designs.
- **City-themed Products:** The trend of incorporating city elements into products, such as pocket knives, to celebrate different places around the world.
- **Creative Representation of Landmarks:** Artists showcasing their skills by creating unique and creative representations of famous landmarks.

### Who This Affects Most

- **Design and Manufacturing Industry:** Manufacturers can tap into the trend of city-themed products by collaborating with artists to create limited-edition designs for various items.
- **Tourism and Souvenir Industry:** With the popularity of city-themed products, businesses in the tourism and souvenir industry can offer unique and artistic items that capture the essence of different cities.
- **Online Marketplaces:** Online marketplaces can provide a platform for artists to showcase and sell their city-themed designs, connecting them with a global audience.

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