# Cross Marketing Super Bowl & Valentines Victoria's Secret Covers all Bases By Bianca | Published 2008-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-secret-super-bowl-valentines References: [brandweek](http://www.brandweek.com/bw/news/apparelretail/article_display.jsp?vnu_content_id=1003696114) The [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-relaunched) website crashed after rumors of [Super Bowl commercials](https://www.trendhunter.com/trends/doja-cat-2) promoting the website began circulating. The TV spot officially kicks off on February 3rd and will feature model, Adriana Lima. In the commercials, the 26-year old Brazilian beauty helped kick off the "What Is Sexy?" list, the lingerie company's Valentines branding promos of which Lima is also a host. “Valentine's Day is an important holiday for the brand, and with this year's Super Bowl being positioned so close to Feb. 14, we had a unique opportunity to use one of the year's highest rated television programs as a vehicle to launch our efforts surrounding Valentine's Day,” said CMO Jill Beraud. The promo will continue to run until March 11 on the E! channel and will include co-hosting by other Secret angels including Karolina Kurkova and Selita Ebanks. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Super Bowl Commercials:** Disruptive innovation opportunity for brands to leverage the large viewership and engage consumers during the Super Bowl. - **Cross-marketing:** Disruptive innovation opportunity to combine two popular events or holidays to increase brand exposure and drive sales. - **Influencer Endorsements:** Disruptive innovation opportunity for brands to collaborate with popular influencers and leverage their audience to promote products or events. ### Where This Applies - **Advertising:** Disruptive innovation opportunity for advertising agencies to create memorable Super Bowl commercials and cross-marketing campaigns. - **Fashion Retail:** Disruptive innovation opportunity for fashion retailers to collaborate with influencers and launch cross-marketing campaigns for special events or holidays. - **Broadcasting:** Disruptive innovation opportunity for broadcasting companies to partner with brands and air cross-marketing campaigns during popular TV programs like the Super Bowl and Valentine's Day specials. ## Related on Trend Hunter - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Cross-Brand V-Day Initiatives](https://www.trendhunter.com/trends/mcbride-sisters-collection.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Esteem-Boosting Campaigns](https://www.trendhunter.com/trends/dove-super-bowl.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Timely Pizza Promotion Incentives](https://www.trendhunter.com/trends/dominos-pizzas.md) - [Super Bowl Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-super-bowl-promotion.md)