# Sultry Nighttime Lingerie Ads The Victoria's Secret Spring 2014 Campaign Stars Karlie Kloss By Meghan Young | Published 2014-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-secret-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/angel-karlie-kloss-sizzles-victorias-secret-lingerie/) & [victoriassecret](http://www.victoriassecret.com/) It is hard not to experience some jaw-dropping and drooling symptoms when pouring over the [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-relaunched) Spring 2014 ad campaign. First of all, it stars top model Karlie Kloss. Enough said. But for those who want a little more information, the brunette beauty is clad in the latest designs for the upcoming season. From lacy bras to stringy underwear, men will surely be in for a treat reminiscent of [Valentine's Day](https://www.trendhunter.com/trends/knix-valentines-day-edit). Set against a nighttime scene, the Victoria's Secret Spring 2014 ad campaign doesn't let the imagination run too far off the mark. The American stunner could easily be posing for a male lover rather than a professional photographer. Yet the darkened scenes don't mask the [vibrant colors](https://www.trendhunter.com/trends/lorette-springsummer-collection) that the collection is made up of. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Nighttime Lingerie:** Disruptive innovation opportunity: Develop a collection of nighttime lingerie that combines comfort and seduction for a more intimate and luxurious experience. - **Upcoming Season Designs:** Disruptive innovation opportunity: Introduce innovative materials and designs to create lingerie that not only looks beautiful but also provides superior fit and comfort. - **Vibrant Colors:** Disruptive innovation opportunity: Create a line of lingerie with bold and vibrant colors that break away from traditional pastels, offering consumers a wider range of options for self-expression. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore sustainable and eco-friendly manufacturing practices in the fashion industry to create lingerie that aligns with conscious consumer values. - **Photography:** Disruptive innovation opportunity: Develop new lighting techniques and editing styles specifically tailored for capturing nighttime lingerie, creating a unique and captivating visual experience. - **Marketing and Advertising:** Disruptive innovation opportunity: Leverage augmented reality technology to create interactive and immersive lingerie ad experiences that allow customers to virtually try on products and make informed purchasing decisions. ## Related on Trend Hunter - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)