To make consumers aware of the fact that lifestyle and loungewear brand Victoria's Secret PINK recently launched its own beauty line, the Victoria's Secret Pink 'Spahh Day' pop-up was launched in the UK.
The spa-inspired pop-up space was styled like a bathroom, complete with a tiled wall and a counter stocked with products for passersby to sample. The pop-up also included a wheel that could be spun to win prizes, as well as a selfie station on the reverse side of the stand.
At the pop-up, consumers had the chance to get their hands on a range of the new PINK beauty products, including everything from bath bombs and body mists to soothing bath salt soaks and scented lotions.
Image Credit: Melvyn Vincent