# Iconic Lingerie Museums A Victoria's Secret Museum is Now Open on New York's Fifth Avenue By Riley von Niessen | Published 2017-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-secret-museum References: [hypebae](https://hypebae.com/2017/5/victorias-secret-museum-nyc) & [teenvogue](http://www.teenvogue.com/story/victorias-secret-museum-new-york-city) In order to pay tribute to the famed runway show that's known for featuring some of the greatest supermodels, a [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1) museum was created. Set up in the [lingerie brand's New York flagship store](https://www.trendhunter.com/trends/house-of-dior-new-york) on Fifth Avenue, the Victoria's Secret museum has a variety of pieces from more recent years -- including "Devon Windsor’s multi-colored circular set of wings, Bella Hadid’s corseted off-the-shoulder robe, and Lais Ribeiro’s patchwork cape." Also featured at the Victoria's Secret museum is the stunning crystal one-piece that was famously worn by Stella Maxwell, as well as the statement bodysuit that was worn by Gigi Hadid. Many of the pieces that are on display at the Victoria's Secret museum have been signed by the models who wore them on the runway as well. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Museum Pop-ups:** The rise of pop-up museums dedicated to iconic fashion brands creates opportunities for other retailers to create immersive brand experiences. - **Celebrity Fashion Exhibits:** Exhibits showcasing famous celebrities' fashion pieces are a disruptive way to attract visitors and engage with fans. - **Model Memorabilia Collections:** Curating collections of memorabilia from top models can create unique attractions for fashion enthusiasts and collectors. ### Sectors Adopting This - **Retail:** Retailers can create temporary pop-up museums to showcase their brand history and engage customers in a unique and immersive way. - **Museums and Exhibits:** Museums can capitalize on the popularity of celebrity fashion exhibits to attract visitors and generate revenue. - **Fashion and Collectibles:** Fashion designers and collectors can curate and sell memorabilia collections featuring items worn by famous models, catering to fashion enthusiasts and collectors. ## Related on Trend Hunter - [Celebrity Lingerie Flagship Stores](https://www.trendhunter.com/trends/skims-10.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Iconic Designer Exhibitions](https://www.trendhunter.com/trends/200-trunks-200-visionaries-the-exhibition.md) - [Iconic Doll-Inspired Exhibitions](https://www.trendhunter.com/trends/barbie-the-exhibition.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Curated Vintage Fashion Exhibitions](https://www.trendhunter.com/trends/lillys-vintage-vault.md) - [Major High Fashion Exhibitions](https://www.trendhunter.com/trends/from-the-heart-to-the-hands.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md)