# Lip-Syncing Supermodels Victoria's Secret 'Move Like Jagger' Puts the Ladies in a Playful Mood By Matt Ho | Published 2011-12-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-secret-move-like-jagger References: [buzzfeed](http://www.buzzfeed.com/kaktusjack/victorias-secret-angels-lip-sync-1fqj) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=CgGUTpxD9ns) The [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-relaunched) show doesn't really need advertising considering how popular it is; however, for those who wondered how it was promoted this year, check out the Victoria's Secret 'Move Like Jagger.' For those who have always wanted to see supermodels [dancing and singing](https://www.trendhunter.com/trends/move-your-body-move) into a mic, that's exactly what the Victoria's Secret 'Move Like Jagger' video is. The models suit-up and lip-sync to Maroon Five's latest single and some of them have moves when it comes to busting out a dance. Familiar faces such as Alessandra Ambrosio, Adriana Lima, Anne Vyalitsyna and Behati Prinsloo all make an appearance putting their own twist on the band's song. Supermodels lip-syncing and dancing is definitely not a bad marketing move. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Supermodel Lip-syncing:** The trend of supermodels lip-syncing and dancing in promotional videos creates engaging and entertaining content for brands. - **Celebrity Song Covers:** The trend of using celebrity song covers in promotional videos adds a unique twist to brand marketing and generates buzz. - **Playful Brand Promotion:** The trend of incorporating playful and lighthearted elements into brand promotion helps captivate audiences and create a memorable brand experience. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can leverage the trend of supermodel lip-syncing to create captivating marketing campaigns and connect with a younger audience. - **Entertainment Industry:** The entertainment industry can explore the trend of celebrity song covers in promotional videos to enhance brand collaborations and generate cross-industry appeal. - **Advertising Industry:** The advertising industry can adopt the trend of playful brand promotion to create engaging and shareable content that resonates with consumers. ## Related on Trend Hunter - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Musical Milk Substitute Ads](https://www.trendhunter.com/trends/silk-ad.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)