# Family Cast Campaigns Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters By Amy Duong | Published 2026-04-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-secret-mothers-day References: [instagram](https://www.instagram.com/p/DXeiOlOlt_5/)  The [Victoria’s](https://www.trendhunter.com/trends/victorias-secret-1) Secret Mother’s Day campaign titled “Modeled After Mom” presents Adriana Lima alongside her daughters Valentina and Sienna in their first shared photo shoot. The Victoria’s Secret Mother’s Day campaign is photographed by Zoey Grossman and developed with [Spread the Jelly](https://www.trendhunter.com/trends/peace-love-joy), placing the trio in a home-inspired setting styled with [coordinated loungewear and pajama sets](https://www.trendhunter.com/trends/skimsloungeset-holiday). Scenes capture casual interactions such as sitting together on a couch, using beauty products, and engaging with everyday props to reflect familiar domestic moments. The campaign extends across multiple families, with models including Elsa Hosk and Jasmine Tookes appearing with their children as part of the same series. Visual direction emphasizes relaxed compositions and soft color palettes across garments, shifting focus toward personal interactions rather than staged poses. Lima’s participation marks a return to the brand in a new context, appearing alongside her daughters as they enter their first professional modeling project. Image Credit: Adriana Lima ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 81% | Activity: 91% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Family-first Branding:** Brands increasingly foreground familial relationships in campaigns to cultivate deeper emotional resonance and long-term customer loyalty through shared identity narratives. - **Authentic Domestic Aesthetics:** Home-inspired settings and candid interactions are being used to replace staged glamour, creating opportunities for product lines and experiences that prioritize relatability and everyday utility. - **Multi-generational Talent Partnerships:** Casting parents and children together is emerging as a tactic to extend brand stories across age cohorts and monetize legacy influence across adjacent product categories. ### Industries Being Reshaped - **Fashion and Apparel:** Loungewear and coordinated sets are positioned to shift from seasonal fashion items to staple lifestyle offerings that bridge comfort, family-oriented styling, and subscription models. - **Advertising and Marketing:** Campaigns built around real-life relationships are enabling new measurement frameworks focused on long-term engagement and community-driven amplification rather than one-off impressions. - **Photography and Content Production:** Demand for relaxed, documentary-style shoots is creating space for scalable production services and platforms that specialize in authentic, low-studio-cost content tailored to social channels. ## Related on Trend Hunter - [Liminal Film Sets](https://www.trendhunter.com/trends/a24-backrooms.md) - [Hyper-Portable AI Assistant Devices](https://www.trendhunter.com/trends/comulytic-note-pro.md) - [Heritage Fragrance Expansion Lineups](https://www.trendhunter.com/trends/jacques-bogart.md) - [Fully Recyclable Oil Packaging](https://www.trendhunter.com/trends/frylight-packaging.md) - [Generous Student Bundle Offers](https://www.trendhunter.com/trends/ultimate-college-bundle.md) - [Organic Surface Hypercar Concepts](https://www.trendhunter.com/trends/aston-martin-veil-concept.md) - [Figurative LED Array Lights](https://www.trendhunter.com/trends/govee-smart-ceiling-light-ultra.md) - [Car Seat-Inserted Chairs](https://www.trendhunter.com/trends/toyota-seat-chair.md) - [Flattering Polka Dot Jumpsuits](https://www.trendhunter.com/trends/capri-jumpsuit.md)