# Super Upsizing Lingerie Victoria's Secret Miraculous Push-Up Bra Adds Two Cup Sizes By Katherinev123 | Published 2009-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-secret-miraculous References: [fashionising](http://www.fashionising.com/clothing/b--Victorias-Secret-Miraculous-Bra-full-video-2375.html) & [www2.victoriassecret](http://www2.victoriassecret.com/) Everybody’s favorite [lingerie brand](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) has a new bra to increase your self-esteem. The Victoria’s Secret Miraculous Push-Up Bra boosts your confidence by instantly increasing breasts by not one, but *two* cup sizes. And that is why the bra isn’t just another ‘miracle bra,’ it’s a *miraculous* one. Big difference. The promotion of the Victoria’s Secret Miraculous Push-Up Bra precedes the [Victoria Secret 2009 fashion show](https://www.trendhunter.com/trends/atelier-victorias-secret), which is about a month away. In the meantime, check out the video to see the Miraculous Bra do its thing. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Super-upsizing Lingerie:** Disruptive innovation opportunity: Develop lingerie that provides an even greater increase in cup sizes, catering to women looking for extreme enhancements. - **Confidence-boosting Bras:** Disruptive innovation opportunity: Create bras that enhance not only the physical appearance but also the self-esteem of women, utilizing advanced technology and materials. - **Miraculous Bra Marketing:** Disruptive innovation opportunity: Implement creative marketing strategies to promote lingerie products as transformative items that can enhance a woman's body shape and boost her confidence. ### Who This Affects Most - **Lingerie:** Disruptive innovation opportunity: Explore new materials and designs for lingerie products that offer enhanced comfort, support, and shape customization. - **Fashion:** Disruptive innovation opportunity: Integrate advanced technology, such as smart fabrics or 3D printing, into fashion design to create innovative and customizable garments. - **Marketing:** Disruptive innovation opportunity: Utilize new media platforms and interactive experiences to showcase the benefits and features of fashion products, capturing consumers' attention and driving sales. ## Related on Trend Hunter - [Faux-Piercing Push-Up Garments](https://www.trendhunter.com/trends/nipple-pushup-bra.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md) - [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Shaping Swimwear Lines](https://www.trendhunter.com/trends/shaping-swimwear.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md) - [Extra-Wide Lifting Breast Tapes](https://www.trendhunter.com/trends/lifting-breast-tape.md)