# Smouldering Bedroom Photoshoots The Victoria's Secret Lingerie Campaign Stars Sara Sampaio By Meghan Young | Published 2015-06-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-secret-lingerie References: [fashiongonerogue](http://www.fashiongonerogue.com/sara-sampaio-sexy-victorias-secret-images/) & [victoriassecret](https://www.victoriassecret.com/) The latest Victoria's Secret Lingerie ad campaign is a smouldering one, as it should be. Starring top model Sara Sampaio -- who was recently seen much more covered up in [Harper's Bazaar Greece](http://www.trendhunter.com/trends/suede-fashion) -- the photoshoot takes full advantage of her svelte frame and dark looks. She is clad in a predominantly black wardrobe, which brings even more mystery to her. The Portuguese beauty also brings a touch of exoticism to the Victoria's Secret Lingerie ad campaign. Her voluminous long hair and bronzed skin will have people thinking of vacationing overseas in a split second. Yet those who would rather stay at home may very well have a better time with a few of these [lingerie pieces](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) on hand. At least they wil be able to indulge their inner seductress. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Exotic Lingerie:** Opportunity to disrupt the lingerie industry with exotic styles and prints. - **Inclusive Lingerie:** Opportunity to disrupt the lingerie industry by offering inclusive sizes and styles for all body types. - **Sustainable Lingerie:** Opportunity to disrupt the lingerie industry with sustainable and eco-friendly materials. ### Sectors Adopting This - **Fashion Retail:** Opportunity for fashion retailers to capitalize on the lingerie trends and release similar collections. - **Beauty and Skincare:** Opportunity for beauty and skincare brands to collaborate with lingerie brands and release complementary products. - **Photography and Videography:** Opportunity for photography and videography industries to create more diverse and inclusive lingerie campaigns. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)